Client perceptions of advertising and advertising agencies: A China study

Journal of Marketing Communications

Volumn 7, Issue 2, 2001, Pages 47-63

  Prendergast, Gerard ^a   Shi, Yi Zheng ^a  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

Advertising; China; Client AGENCY Relationship

Indexed keywords

EID: 28244474896     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260122863     Document Type: Article

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