From four hundred million to more than one billion consumers: a brief history of the foreign advertising industry in China

International Journal of Advertising

Volumn 16, Issue 4, 1997, Pages 241-260

  Wang, Jian ^a  

^a CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0008695785     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1997.11104694     Document Type: Article

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