Promoting the media: Scope and goals

Media promotion and marketing for broadcasting, cable and the internet

Volumn , Issue , 2012, Pages 1-29

  Eastman, Susan Tyler ^a   Ferguson, Douglas A ^b   Klein, Robert A ^c  

^a INDIANA UNIVERSITY   (United States)

^b School of Business   (United States)

^c NONE

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EID: 85078135554     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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