Promotion's Limited Impact in the 2000 Sydney Olympics

Television & New Media

Volumn 5, Issue 4, 2004, Pages 339-358

  Eastman, Susan Tyler ^a   Billings, Andrew C ^b  

^a INDIANA UNIVERSITY   (United States)

^b CLEMSON UNIVERSITY   (United States)

Author keywords

marketing; NBC; Olympics; programming; promotion; ratings; salience theory; sports

Indexed keywords

EID: 84998085876     PISSN: 15274764     EISSN: None     Source Type: Journal    
DOI: 10.1177/1527476403255818     Document Type: Article

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