Brand globally, market locally

Journal of Business Strategy

Volumn 25, Issue 1, 2004, Pages 9-14

  Barron, Jennifer ^a   Hollingshead, Jim ^a  

^a NONE

Author keywords

Brands; Consumer behavior; Marketing planning

Indexed keywords

EID: 84993021062     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660410515967     Document Type: Article

References (0)