Ethics and international marketing: Research background and challenges

International Marketing Review

Volumn 22, Issue 5, 2005, Pages 481-493

  Carrigan, Marylyn ^a   Marinova, Svetla ^a   Szmigin, Isabelle ^a  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

Customer satisfaction; Ethics; International marketing; Marketing

Indexed keywords

EID: 25844506153     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330510624345     Document Type: Review

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