메뉴 건너뛰기




Volumn 50, Issue 2, 2000, Pages 169-176

Advertising agency terminations and reviews: Stock returns and firm performance

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0034311394     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(99)00029-6     Document Type: Article
Times cited : (18)

References (17)
  • 1
    • 85106733920 scopus 로고
    • The economic worth of celebrity endorsers: An even study analysis
    • July
    • Agrawal, Jagdish, and Kamakura, Wagner: The economic worth of celebrity endorsers: An even study analysis. Journal of Marketing 59 (July 1995): 56-62.
    • (1995) Journal of Marketing , vol.59 , pp. 56-62
    • Agrawal, J.1    Kamakura, W.2
  • 3
    • 36749092418 scopus 로고
    • Using daily stock returns: The case of event studies
    • March
    • Brown, Stephen J., and Warner, Jerold B.: Using daily stock returns: The case of event studies. Journal of Financial Economics 14 (March 1985): 3-31.
    • (1985) Journal of Financial Economics , vol.14 , pp. 3-31
    • Brown, S.J.1    Warner, J.B.2
  • 4
    • 0025497236 scopus 로고
    • Determinants of financial performance: A meta-analysis
    • October
    • Capon, Noel, Farley, John U., and Hoenig, Scott: Determinants of financial performance: A meta-analysis. Management Science 36 (October 1990): 1143-1159.
    • (1990) Management Science , vol.36 , pp. 1143-1159
    • Capon, N.1    Farley, J.U.2    Hoenig, S.3
  • 5
    • 0001394907 scopus 로고
    • The impact of new product introductions on the market value of firms
    • Chaney, Paul K., Devinney, Timothy M., and Winer, Russell S.: The impact of new product introductions on the market value of firms. Journal of Business 64 (4) (1991): 573-611.
    • (1991) Journal of Business , vol.64 , Issue.4 , pp. 573-611
    • Chaney, P.K.1    Devinney, T.M.2    Winer, R.S.3
  • 6
    • 84993897491 scopus 로고
    • Performance changes following top management dismissals
    • September
    • Denis, David J., and Denis, Diane K.: Performance changes following top management dismissals. Journal of Finance 50 (September 1995): 1029-1057.
    • (1995) Journal of Finance , vol.50 , pp. 1029-1057
    • Denis, D.J.1    Denis, D.K.2
  • 7
    • 0002915017 scopus 로고
    • Signals of vulnerability in agency-client relations
    • Doyle, P., Corstjens, M., and Mitchell, P. C. N.: Signals of vulnerability in agency-client relations. Journal of Marketing 40 (4) (1980): 18-23.
    • (1980) Journal of Marketing , vol.40 , Issue.4 , pp. 18-23
    • Doyle, P.1    Corstjens, M.2    Mitchell, P.C.N.3
  • 8
    • 0001950179 scopus 로고
    • Earnings and risk changes surrounding primary stock offers
    • Spring
    • Healy, Paul M., and Palepu, Krishna G.: Earnings and risk changes surrounding primary stock offers. Journal of Accounting Research 28 (Spring 1990): 25-48.
    • (1990) Journal of Accounting Research , vol.28 , pp. 25-48
    • Healy, P.M.1    Palepu, K.G.2
  • 9
    • 0002158279 scopus 로고
    • A longitudinal analysis of the ad agency-client relationship: Predictors of an agency switch
    • March-April
    • Henke, Lucy L.: A longitudinal analysis of the ad agency-client relationship: Predictors of an agency switch. Journal of Advertising Research (March-April 1995): 24-30.
    • (1995) Journal of Advertising Research , pp. 24-30
    • Henke, L.L.1
  • 10
    • 0001726280 scopus 로고
    • Does it pay to change your company's name? A stock market perspective
    • Fall
    • Horsky, Dan, and Swyngedouw, Patrick: Does it pay to change your company's name? A stock market perspective. Marketing Science 6 (Fall 1987): 320-335.
    • (1987) Marketing Science , vol.6 , pp. 320-335
    • Horsky, D.1    Swyngedouw, P.2
  • 12
    • 0002171823 scopus 로고
    • The effect of advertising slogan changes on the market values of firms
    • January/February
    • Mathur, Lynette K., and Mathur, Ike: The effect of advertising slogan changes on the market values of firms. Journal of Advertising Research (January/February 1995): 59-65.
    • (1995) Journal of Advertising Research , pp. 59-65
    • Mathur, L.K.1    Mathur, I.2
  • 13
    • 0001918089 scopus 로고    scopus 로고
    • Is value associated with initiating new advertising agency-client relations?
    • Fall
    • Mathur, Lynette K., and Mathur, Ike: Is value associated with initiating new advertising agency-client relations? Journal of AdvertisIng 25 (Fall 1996): 1-12.
    • (1996) Journal of AdvertisIng , vol.25 , pp. 1-12
    • Mathur, L.K.1    Mathur, I.2
  • 14
    • 0000172236 scopus 로고
    • Auditing of agency-client relations
    • Michell, P. C. N.: Auditing of agency-client relations. Journal of Advertising Research 26 (6) (1986): 29-41.
    • (1986) Journal of Advertising Research , vol.26 , Issue.6 , pp. 29-41
    • Michell, P.C.N.1
  • 15
    • 0001940619 scopus 로고
    • Establishing the causes of disaffection in agency-client relations
    • Michell, P. C. N., Cataquet, H., and Hague, S.: Establishing the causes of disaffection in agency-client relations. Journal of Advertising Research 32 (2) (1992): 41-48.
    • (1992) Journal of Advertising Research , vol.32 , Issue.2 , pp. 41-48
    • Michell, P.C.N.1    Cataquet, H.2    Hague, S.3
  • 17
    • 21144475605 scopus 로고
    • An analysis of the market share-profitability relationship
    • July
    • Szymanski, David M., Bharadwaj, Sundar G., and Varadarajan, P. Rajan: An analysis of the market share-profitability relationship. Journal of Marketing 57 (July 1993): 1-18.
    • (1993) Journal of Marketing , vol.57 , pp. 1-18
    • Szymanski, D.M.1    Bharadwaj, S.G.2    Varadarajan, P.R.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.