Corporate name change signaling in the services industry

Journal of Services Marketing

Volumn 11, Issue 6, 1997, Pages 392-408

  Sergius Koku, Paul ^a  

^a FLORIDA ATLANTIC UNIVERSITY   (United States)

Author keywords

Corporate image; Marketing strategy; Organizational performance; Services marketing

Indexed keywords

EID: 84986038324     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049710187491     Document Type: Article

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