Environmental scanning in Thai food SMEs: The impact of technology strategy and technology turbulence

British Food Journal

Volumn 107, Issue 5, 2005, Pages 285-305

  Ngamkroeckjoti, Chittipa ^a   Speece, Mark ^b   Dimmitt, Nicholas J ^c  

^a ASSUMPTION UNIVERSITY   (Thailand)

^b UNIVERSITY OF ALASKA SOUTHEAST   (United States)

^c ASIAN INSTITUTE OF TECHNOLOGY   (Thailand)

Author keywords

Food technology; Marketing environment; Product development; Small to medium sized enterprises; Thailand

Indexed keywords

ARTICLE; COMMERCIAL PHENOMENA; ENVIRONMENT; FOOD INDUSTRY; HUMAN; INTERVIEW; MARKETING; OUTCOMES RESEARCH; THAILAND;

EID: 20544451744     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070700510596884     Document Type: Article

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