Environmental scanning and information systems in relation to success in introducing new products

Information and Management

Volumn 33, Issue 4, 1998, Pages 201-211

  Ahituv, Niv ^a   Zif, Jehiel ^a   Machlin, Isaac ^a  

^a TEL AVIV UNIVERSITY   (Israel)

Author keywords

Environmental scanning; Management information systems; Marketing new products; Strategic information systems

Indexed keywords

EID: 0003533451     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0378-7206(98)00025-1     Document Type: Article

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