Drivers of new product success in the Italian sport shoe cluster of Montebelluna

Journal of Fashion Marketing and Management

Volumn 9, Issue 1, 2005, Pages 20-42

  Ciappei, Cristiano ^a   Simoni, Christian ^a  

^a UNIVERSITY OF FLORENCE   (Italy)

Author keywords

Critical success factors; Manufacturing industries; Product development; Shoes

Indexed keywords

COMPANY INFORMATION; FOOTWEAR; PRODUCT DEVELOPMENT;

EID: 20144363080     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020510586389     Document Type: Article

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