The dynamics of public relations: Key constructs and the drive for professionalism at the practitioner, consultancy and industry levels

European Journal of Marketing

Volumn 37, Issue 1-2, 2003, Pages 298-328

  Lages, Carmen ^a   Simkin, Lyndon ^b  

^a INSTITUTO UNIVERSITÁRIO DE LISBOA ISCTE IUL   (Portugal)

^b UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Analysis; Professional service firms; Public relations

Indexed keywords

EID: 18844432931     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560310453325     Document Type: Article

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