Key business dilemmas & the marketing remit in business-to-business marketing services

International Journal of Advertising

Volumn 17, Issue 3, 1998, Pages 321-347

  Simkin, Lyndon ^a   Dibb, Sally ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 71949091496     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1998.11104723     Document Type: Article

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