Conceptualizing the global marketplace: marketing strategy implications

Marketing Intelligence & Planning

Volumn 15, Issue 3, 1997, Pages 117-123

  hu, Michael Y ^a  

^a KENT STATE UNIVERSITY   (United States)

Author keywords

Globalization; International marketing; Marketing strategy; Standardization

Indexed keywords

EID: 84986038304     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509710165911     Document Type: Article

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