Antecedents of international new product rollout timeliness

International Marketing Review

Volumn 19, Issue 2, 2002, Pages 120-132

  Wong, Veronica ^a  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

International business; New product development; Product innovation; Production management

Indexed keywords

EID: 0442266471     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330210424999     Document Type: Article

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