Memetics: A new paradigm for understanding customer behaviour and influence

Marketing Intelligence & Planning

Volumn 16, Issue 6, 1998, Pages 363-368

  Marsden, Paul S ^a  

^a UNIVERSITY OF SUSSEX   (United Kingdom)

Author keywords

Consumer behaviour; Consumer marketing; Influence; Marketing communications; Marketing information systems; Marketing theory

Indexed keywords

EID: 84986133004     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000004541     Document Type: Article

References (23)

1. Brodie, R. (1996), Virus of the Mind: The New Science of the Meme, Integral, USA.
2. Cialdini, R.B. (1988), Influence: Science and Practice: Second Edition, Scott Foreman and Co., Glenview, IL.
3. Cziko, G. (1995), Without Miracles: Universal Selection Theory and the Second Darwinian Revolution, MIT Press (A Bradford Book), Cambridge, MA.
4. Davidson, H. (1997), More Offensive Marketing, Penguin, Harmondsworth.
5. Dawkins, R. (1989), The Selfish Gene, (2nd edition), OUP, UK.
6. Dawkins, R. (1993), “Viruses of the mind”, in Dahlbom, B. (Ed.), Dennett and his Critics: Demystifying Mind, Blackwell, USA, pp. 12-27.
7. Dennett, D.C. (1991), Consciousness Explained, Penguin, Harmondsworth.
8. Farmer, J.D. (1996), “The second law of organisation”, in Brockman, J. (Ed.), The Third Culture, Touchstone, USA, pp. 359-75.
9. Lynch, A. (1996), “Thought contagion; how belief spreads through society”, The New Science of Memes, Basic Books, New York, NY.
10. Phillips, D.P. (1974), “The influence of suggestion on suicide: substantive and theoretical implications of the Werther effect”, American Sociological Review, Vol. 39, June, pp. 340-54.
11. Phillips, D.P. (1983), “The impact of mass media violence on US homicides”, American Sociological Review, Vol. 48, August, pp. 560-8.
12. Phillips, D.P. (1986), “Clustering of teenage suicides after television news stories about suicide”, in The New England Journal of Medicine, Vol. 315, September, pp. 685-94.
13. Rushkoff, D. (1996), Media Virus!, Ballantine, New York, NY.
14. Brockman, J. (1996), The Third Culture, Touchstone, USA.
15. Dahlbom, B. (Ed.) (1993), Dennett and his Critics: Demystifying Mind, Blackwell, Oxford.
16. Dawkins, R. (1982), The Extended Phenotype, W.H. Freeman, San Francisco, CA.
17. Dennett, D.C. (1990), “Memes and the exploitation of imagination”, in Journal of Aesthetics and Art Criticism, Vol. 48, pp. 127-35.
18. Dennett, D.C. (1995), Darwin's Dangerous Idea, Penguin, Harmondsworth.
19. Dennett, D.C. (1996), Kinds of Minds, Weidenfeld and Nicolson, London.
20. Phillips, D.P. (1977), “Motor vehicle fatalities increase just after a publicised suicide story”, Science, Vol. 196, pp. 1464-65.
21. Phillips, D.P. (1978), “Airplane accident fatalities increase just after newspaper stories about murder and suicide”, Science, Vol. 201, pp. 748-50.
22. Phillips, D.P. (1979), “Suicide, motor vehicle fatalities, and the mass media: evidence towards a theory of suggestion”, American Journal of Sociology, Vol. 84, pp. 1150-74.
23. Plotkin, H. (1994), Darwin Machines and the Nature of Knowledge, Penguin, Harmondsworth.