Schema theory compared to text-centered theory as an explanation for the readers' understanding of a business message

Journal of Business Communication

Volumn 34, Issue 1, 1997, Pages 7-26

  Faris, Kay A ^a,b   Smeltzer, Larry R ^a,c  

^a ARIZONA STATE UNIVERSITY   (United States)

^b ARIZONA STATE UNIVERSITY   (United States)

^c Business Administration Department

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039384024     PISSN: 00219436     EISSN: 15524582     Source Type: Journal    
DOI: 10.1177/002194369703400101     Document Type: Article

References (40)

1. Anderson, R. C. (1984). Some reflections on the acquisition of knowledge. Educational Researcher, 13, 5-10.
2. Anderson, R. C. (1990). Inferences about word meanings. In A. C. Graesser & G. H. Bower (Eds.), The psychology of learning and motivation, 25 (pp. 1-16). New York: Academic Press.
3. Baldwin, R. S., Peleg-Bruckner, A., & McClintock, A. H. (1985). Effects of topic interest and prior knowledge on reading comprehension. Reading Research Quarterly, 20, 497-504.
4. Bamberg, B. (1983). What makes a text coherent? College Composition and Communication, 34, 417-4209.
5. Beck, I. L., McKeown, M. G., Omanson, R. C., & Martha, T. P. (1984). Improving the comprehensibility of stories: The effects of revisions that improve coherence. Reading Research Quarterly, 19, 163-277.
6. Beers, T. (1987). Schema-theoretic models of reading: Humanizing the machine. Reading Research Quarterly, 22, 369-377.
7. Borg, W. R., & Gall, M. D. (1989). Educational Research. New York: Longman.
8. Carrell, P. L. (1982). Cohesion is not coherence. TESOL Quarterly, 16, 479-488.
9. Courtis, J. K. (1986). An investigation into annual report readability and corporate risk-return relationships. Accounting and Business Research, 16(64), 285-294.
10. Dick, W., & Hagerty, N. (1971). Topics in measurement: Reliability and validity. New York: McGraw-Hill.
11. Far West Financial Corporation. (1986). Letter to shareholders. 1986 Annual Report, 2-3.
12. Freebody, P., & Anderson, R. D. (1983). Effects of vocabulary difficulty, text cohesion, and schema availability on reading comprehension. Reading Research Quarterly, 18, 277-294.
13. Gere, A. R. (1980). Written composition: Toward a theory of evaluation. College English, 42, 44-58.
14. Goetz, E. T., Schallert, D. L., Reynolds, R. E., & Radin, D. I. (1983). Reading in perspective: What real cops and pretend burglars look for in a story. Journal of Educational Psychology, 75, 500-510.
15. Goodin, G., & Perkins, K. (1982). Discourse analysis and the art of coherence. College English, 44(1), 57-63.
16. Graesser, A. C., & Nakamura, G. V. (1982). The impact of a schema on comprehension and memory. In G. H. Bower (Ed.), The psychology of learning and motivation, 16, (pp. 59-109). New York: Academic Press.
17. Griffin, C. W. (1982). Theory of responding to student writing: The state of the art. College Composition and Communication, 33, 296-301.
18. Gutwinski, W. (1976). Cohesion in literary texts. The Hague: Mouton.
19. Hagge, J. (1989). The spurious paternity of business communication principles. The Journal of Business Communication, 26, 33-55.
20. Halliday, M. A. K., & Hasan, R. (1976). Cohesion in English. London: Longman.
21. Himstreet, W. C., Baty, W. M., & Lehman, C. M. (1993). Business communications: Principles and methods (10th ed.). Belmont, CA: Wadsworth.
22. Hoffman, R., & Kocar, M. (1989). Introducing objectivity in evaluating writing assignments. The Bulletin of the Association for Business Communication, 52(3), 25-26.
23. Jesinger, J. R. (1991). Test bank to accompany Gitman's principles of managerial finance (6th ed.). New York: Harper Collins Publishers, Inc.
24. Jones, J. J. (1988). A Longitudinal study of the readability of the chairman's narratives in the corporate reports of a UK company. Accounting and Business Research, 18, 297-305.
25. Kieras, D. E. (1978). Good and bad structure in simple paragraphs: Effects on apparent theme, reading time, and recall. Journal of Verbal Learning and Verbal Behavior, 17, 13-28.
26. Leonard, D. J., & Gilsdorf, J. W. (1990). Language in change: Academics' and executives' perceptions of usage errors. The Journal of Business Communication, 27, 137-158.
27. Lesikar, R. V., Pettit, J. C., & Flatley, M. E. (1993). Basic Business Communication (6th ed.). Burr Ridge, IL: Irwin.
28. Locker, K. O. (1992). Business and administrative communication (2nd ed.). Homewood, IL: Richard D. Irwin.
29. Marr, M. B., & Gormley, K. (1982). Children's recall of familiar and unfamiliar text. Reading Research Quarterly, 18, 89-104.
30. McCord, E. A. (1991). Meeting the reader's needs: Audience response through reader-focused testing. The Bulletin of the Association for Business Communication, 54(4), 39-54.
31. McKeown, M. G., Beck, I. L., Sinatra, G. M., & Loxterman, J. A. (1992). The contribution of prior knowledge and coherent text to comprehension. Reading Research Quarterly, 27, 79-93.
32. Meyers, G. D. (1988). Efficient, effective evaluation: Grading business communication assignments with the primary trait scoring method. The Bulletin of the Association for Business Communication, 51(2), 18-21.
33. Mulcahy, K. F. (1993). Research on written composition: Implications for business communication. The Bulletin of the Association for Business Communication, 56(1), 22-25.
34. Roen, D. N. (1984). Coherence in writing. English Journal, 73, 35-36.
35. Smeltzer, L., & Leonard, D. (1994). Managerial communication: Strategies and application. Burr Ridge, IL: Irwin.
36. Subramanian, R., Insley, R. G., & Blackwell, R. D. (1993). Performance and read-ability: A comparison of annual reports of profitable and unprofitable corporations. The Journal of Business Communication 30(1), 49-61.
37. Suchan, J., & Dulek, R. (1988). Toward a better understanding of reader analysis. The Journal of Business Communication, 25, 29-45.
38. Van Maanen, J. (1983). Qualitative methodology. Beverly Hills: Sage.
39. Whitney, P. (1987). Psychological theories of elaborative inferences: Implications for schema-theoretic views of comprehension. Reading Research Quarterly, 23, 299-310.
40. Witte, S. P., & Faigley, L. (1981). Coherence, cohesion, and writing quality. College Composition and Communication, 32, 189-204.