Foreign direct investment in transition economies: The case of Coca-Cola in Russia

Journal of Euromarketing

Volumn 10, Issue 1, 2001, Pages 27-48

  Morgan, Robert E ^a   Thorpe, Eleri R ^a  

^a ABERYSTWYTH UNIVERSITY   (United Kingdom)

Author keywords

Coca Cola; Foreign direct investment; Market development; Market entry strategy; Market expansion; Russia; Strategic options; Transition economies

Indexed keywords

CORPORATE STRATEGY; FOREIGN DIRECT INVESTMENT; MULTINATIONAL ENTERPRISE; TRANSITIONAL ECONOMY;

RUSSIAN FEDERATION;

EID: 0035572990     PISSN: 10496483     EISSN: None     Source Type: Journal    
DOI: 10.1300/J037v10n01_03     Document Type: Article

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