The journal of advertising: Twenty-five years and beyond

Journal of Advertising

Volumn 27, Issue 4, 1998, Pages 1-8

  Muncy, James A ^a   Eastman, Jacqueline K ^a  

^a VALDOSTA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0345770090     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1998.10673565     Document Type: Article

References (16)

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