Electronic customer relationship management: An introduction

Electronic customer relationship management

Volumn , Issue , 2015, Pages 3-18

  Romano, Nicholas C ^b   Fjermestad, Jerry ^a  

^a PACIFIC LUTHERAN UNIVERSITY   (United States)

^b NONE

Author keywords

Customer relationship management; Electronic customer relationship management; Information systems research

Indexed keywords

EID: 85076528210     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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