Emergent Internet Technology Applications for Relationship Marketing: A Customer-Centered View

Journal of Relationship Marketing

Volumn 2, Issue 3-4, 2004, Pages 85-108

  Shapiro, Jon M ^a   Romano, Nicholas C ^b   Mittal, Banwari ^c  

^a NORTHEASTERN STATE UNIVERSITY   (United States)

^b OKLAHOMA STATE UNIVERSITY   (United States)

^c NORTHERN KENTUCKY UNIVERSITY   (United States)

Author keywords

Active; And interactive systems for relationship development and management; Consumer benefits; Customer Relationship Management (CRM); Information Technologies (IT); Passive; Relationship Marketing (RM)

Indexed keywords

EID: 85009571014     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1300/J366v02n03_06     Document Type: Article

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