Consumer integration into innovation processes: A new approach for creating and enhancing innovations for the base of the pyramid?

Sustainability Challenges and Solutions at the Base of the Pyramid: Business, Technology and the Poor

Volumn , Issue , 2017, Pages 214-234

  Krämer, Aline ^a   Belz, Frank Martin ^b  

^a TUM SCHOOL OF MANAGEMENT   (Germany)

^b TECHNICAL UNIVERSITY OF MUNICH   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85076080349     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781351279888-14     Document Type: Chapter

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