Exploration of gender differences in bottled mineral water consumption: A projective study of consumer's perception in Brazil

Journal of Sensory Studies

Volumn 33, Issue 4, 2018, Pages

  Pacheco, Marcelo H S ^a   Kuriya, Shigeno P ^b   Capobiango, Carla S C ^c   Pimentel, Tatiana Colombo ^d   Cruz, Adriano Gomes ^b   Esmerino, Erick A ^a   Freitas, Mônica Q ^a  

^a FLUMINENSE FEDERAL UNIVERSITY   (Brazil)

^b INSTITUTO FEDERAL DE EDUCAÇÃO   (Brazil)

^c Hospital Medical School   (Brazil)

^d INSTITUTO FEDERAL DO PARANÁ   (Brazil)

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCE; DISCRIMINANT ANALYSIS; LEAST SQUARES APPROXIMATIONS; MINERALS; PLANNING; SALES; SENSORY ANALYSIS; SENSORY PERCEPTION; WATER SUPPLY;

BOTTLED MINERAL WATERS; DISCRIMINATION ANALYSIS; GENDER DIFFERENCES; MARKETING RESEARCH; MARKETING STRATEGY; MULTIVARIATE APPROACH; PARTIAL LEAST SQUARE (PLS); QUALITY PARAMETERS;

BEVERAGES;

EID: 85050985454     PISSN: 08878250     EISSN: 1745459X     Source Type: Journal    
DOI: 10.1111/joss.12434     Document Type: Article

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