The Impact of Geographic Location on the Subjective Assessment of System Usability

International Journal of Human-Computer Interaction

Volumn 35, Issue 2, 2019, Pages 123-130

  Kortum, Philip ^a   Acemyan, Claudia Ziegler ^a  

^a RICE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCE; MARKETING; POPULATION DISTRIBUTION; POPULATION DYNAMICS; POPULATION STATISTICS;

GEOGRAPHIC INFORMATION; GEOGRAPHIC LOCATION; POPULATION DENSITIES; POTENTIAL CUSTOMERS; SUBJECTIVE ASSESSMENTS; SYSTEM USABILITY SCALE (SUS); USABILITY ASSESSMENT; USABILITY PROFESSIONALS;

USABILITY ENGINEERING;

EID: 85041922382     PISSN: 10447318     EISSN: 15327590     Source Type: Journal    
DOI: 10.1080/10447318.2018.1437865     Document Type: Article

References (44)

1. Bangor, A., Kortum, P., & Miler, J., (2009). Determining what individual SUS scores mean: Adding an adjective rating scale. Journal of Usability Studies, 4(3), 114–123
2. Bangor, A., Kortum, P., & Miller, J. A., (2008). The System Usability Scale (SUS): An empirical evaluation. International Journal of Human-Computer Interaction, 24(6), 574–594
3. Beane, T. P., & Ennis, D. M., (1987). Market segmentation: A review. European Journal of Marketing, 21(5), 20–42
4. Brooke, J., (2013). SUS: A retrospective. Journal of Usability Studies, 8(2), 29–40
5. Brooke, J., (1996). SUS: A ‘quick and dirty’ usability scale. In P. W., Jordan, B., Thomas, B. A., Weerdmeester, & I. L., McClelland (Eds.), Usability Evaluation in Industry (pp. 189–194). London, UK: Taylor and Francis
6. Chin, J. P., Diehl, V. A., & Norman, K. L., (1988). Development of an instrument measuring user satisfaction of the human-computer interface. In Proceedings of the SIGCHI conference on Human factors in computing systems (pp. 213–218). New York: ACM
7. Chisnell, D., (2007). Does Geography Matter? Usability Testing Blog: How to plan, design, and conduct effective tests. Retrieved from http://usabilitytestinghowto.blogspot.com/2007/06/does-geography-matter.html?m=0
8. Clemmensen, T., Shi, Q., Kumar, J., Li, H., Sun, X., & Yammiyavar, P., (2007). Cultural usability tests–How usability tests are not the same all over the world. Lecture Notes in Computer Science, 4559, 281–290
9. David, H., Dorn, D., & Hanson, G. H., (2013). The geography of trade and technology shocks in the united states. American Economic Review, 103(3), 220–25
10. Finstad, K., (2006). The system usability scale and non-native English speakers. Journal of Usability Studies, 1(4), 185–188
11. Gao, M., & Kortum, P., (2015). The relationship between subjective and objective usability metrics for home healthcare devices. Proceedings of the Human Factors and Ergonomics Society Annual Meeting, 59(1), 1001–1005. SAGE Publications
12. Hall, M. J., & Owings, M. F., (2002). 2000 national hospital discharge survey. US Department of Health and Human Services, Centers for Disease Control and Prevention Hyattsville, Maryland: National Center for Health Statistics
13. ISO. (1998). Ergonomic requirements for office work with visual display terminal (VDT’s)–Part 11: Guidance on usability (ISO 9241-11(E)). Geneva, Switzerland: International Organization for Standardization
14. L.R.Kahle, (1986). The nine nations of North America and the value basis of geographic segmentation. The Journal of Marketing, 50(2), 37–47
15. Kortum, P., & Bangor, A., (2013). Usability ratings for everyday products measured with the System Usability Scale (SUS). International Journal of Human Computer Interaction, 29(2), 67–76
16. Kortum, P., & Johnson, M., (2013). The relationship between levels of user experience with a product and perceived system usability. In Proceedings of the Human Factors and Ergonomics Society (pp. 197–201). Santa Monica, CA: HFES
17. Kortum, P., & Peres, S. C., (2015). Evaluation of home health care devices: Remote usability assessment. JMIR Human Factors, 2(1), e10
18. Kortum, P., & Sorber, M., (2015). Measuring the usability of mobile applications for phones and tablets. International Journal of Human-Computer Interaction, 31, 518–529
19. Lewis, J. R., (1991). An after-scenario questionnaire for usability studies: Psychometric evaluation over three trials. ACM SIGCHI Bulletin, 23(4), 79
20. Lewis, J. R., (1992). Psychometric evaluation of the post-study system usability questionnaire: The PSSUQ. In Proceedings of the Human Factors and Ergonomics Society Annual Meeting (pp. 1259–1260). Santa Monica, CA: HFES
21. Lewis, J. R., (1995). IBM computer usability satisfaction questionnaires: Psychometric evaluation and instructions for use. International Journal of Human‐Computer Interaction, 7(1), 57–78
22. J.R.Lewis, & J.Sauro, (2009, July). The factor structure of the system usability scale. Proceedings of the International conference on human centered design(pp. 94–103). Berlin, Heidelberg: Springer
23. Lumpkin, J. R., Hawes, J. M., & Darden, W. R., (1986). Shopping patterns of the rural consumer: Exploring the relationship between shopping orientations and outshopping. Journal of Business Research, 14(1), 63–81
24. A.Lund, (2001). Measuring usability with the USE questionnaire. Usability Interface: the Usability SIG Newsletter of the Society for Technical Communications, 8(2), 3–6
25. Mölich, R., & Dumas, J. S., (2008). Comparative usability evaluation (CUE-4). Behaviour & Information Technology, 27(3), 263–281
26. Mölich, R., Ede, M. R., Kaasgaard, K., & Karyukin, B., (2004). Comparative usability evaluation. Behaviour & Information Technology, 23(1), 65–74
27. R.Mölich, A.D.Thomsen, B.Karyukina, L.Schmidt, M.Ede, W.Van Oel, & M.Arcuri, (1999). Comparative evaluation of usability tests. In CHI’99 extended abstracts on Human factors in computing systems (pp. 83–84). New York, NY: ACM
28. Nielsen. (2014). Nielsen estimates 116.3 million TV homes in the US, up.4%. Retrieved from http://www.nielsen.com/us/en/insights/news/2014/nielsen-estimates-116-3-million-tv-homes-in-the-us.html
29. Nielsen, J., (2007). Location is irrelevant for usability studies. Retrieved from https://www.nngroup.com/articles/location-irrelevant-for-user-testing/
30. Robinson, W. S., (2009). Ecological correlations and the behavior of individuals. International Journal of Epidemiology, 38(2), 337–341
31. Sauro, J., (2011). A practical guide to the system usability scale: Background, benchmarks & best practices. Denver, CO: Measuring Usability LLC
32. Sudman, S., & Bradburn, N. M., (1982). Asking questions: A practical guide to questionnaire design. San Fransisco, CA: Jossey-Bass Publishers
33. Tekcarta. (2012). TV Households. Retrieved from http://www.generatorresearch.com/tekcarta/databank/tv-households-percent-all-households/
34. The World Bank. (2015). Internet users (per 100 people). Retrieved from http://data.worldbank.org/indicator/IT.NET.USER.P2
35. Thomas, J. W., (1980). Market segmentation. Quarterly Review of Marketing, 6(1), 25–28
36. United States Census Bureau. (2010). Interactive population map. Retrieved from http://www.census.gov/2010census/popmap/index.php
37. United States Census Bureau. (2013a). current population survey annual social and economic supplement (CPS ASEC). Retrieved from https://www.census.gov/content/dam/Census/library/publications/2014/demo/p60-249.pdf
38. United States Census Bureau. (2013b). Annual Estimates of the Resident Population for Incorporated Places: April 1, 2010 to July 1, 2012. Retrieved from https://www.census.gov/popest/data/cities/totals/2012/SUB-EST2012-4.html
39. United States Census Bureau. (2015a). Geography: Urban and Rural classification. Retrieved from http://www.census.gov/geo/reference/urban-rural.html
40. United States Census Bureau. (2015b). Regions and divisions. Retrieved from http://www.census.gov/econ/census/help/geography/regions_and_divisions.html
41. Vacha-Haase, T., & Thompson, B., (2004). How to estimate and interpret various effect sizes. Journal of Counseling Psychology, 51(4), 473
42. S.K.Velayudhan, (2007). Rural marketing: Targeting the non-urban consumer. New Delhi, India: SAGE Publications
43. A.Weinstein, (2013). Handbook of market segmentation: Strategic targeting for business and technology firms. New York, NY: Routledge
44. Xu, Y., & Paulins, V. A., (2005). College students’ attitudes toward shopping online for apparel products: Exploring a rural versus urban campus. Journal of Fashion Marketing and Management: An International Journal, 9(4), 420–433