Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition

Volumn , Issue , 2013, Pages 1-241

  Weinstein, Art ^a  

^a NOVA SOUTHEASTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85120294832     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203862483     Document Type: Book

References (25)

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3. Frank Jackman, "Aftermarket Networks Shaping MRO Industry," Aviation Week and Space Technology, 154(3), 2001, pp. 67-70.
4. BanwariMittal, "Determinants of Vendor Patronage," Journal of Business-to-Business Marketing, 6(4), 1999, pp. 1-32.
5. Stavros P. Kalafatis and Markos H. Tsogas, "Business Segmentation Bases: Congruence and Perceived Effectiveness," Journal of Segmentation in Marketing 2(1), 1998, pp. 35-63.
6. Das Narayandas and Benson P. Shapiro, "SaleSoft, Inc. (A)," Harvard Business School Case 9-596-112 (Boston: Harvard Business School Publishing, May 28, 1996).
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11. Lexmark International Annual Report (Lexington, KY: Lexmark, 2001).
12. B. Pimentel,"Dell Computer Signs Printer Deal with Lexmark," San Francisco Chronicle, September 25, 2002, online edition.
13. Michael E. Porter, Competition in Global Industries (Boston: Harvard Business School Press, 1986).
14. Franklin R. Root, Entry Strategies for International Markets (San Francisco: Lexington Books, 1994).
15. Sandra Vandermerwe, "How Increasing Value to Customers Improves Business Results," Sloan Management Review, Fall 2000, pp. 27-37.
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17. Art Weinstein, Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms (Binghamton, NY: The Haworth Press, 1998).
18. Richard C. Anderson, "Promotional PlanningWithout the Guesswork: ROI Analyses Lead the Way," Pharmaceutical Executive, February 2002.
19. Best Practices, LLC. "Benchmarking Reports Summary: Targeting Pharmaceutical Customers Through Market Segmentation," SM-128.
20. Graham Hurrell et al., "Solpadol-A Successful Case of Brand Positioning," Journal of Market Research Society, July 1997, p. 463
21. Christopher Kuenne, "Segment-Based Marketing: Part 2," Pharmaceutical Executive, October 2000.
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23. Dan Saren and HowardMarmorstein, "Identifying New Patient Prospects: Efficacy on Usage Segmentation," Journal of Health Care Marketing, Spring 1996.
24. Alan S. Cleland and Albert V. Bruno, The Market Value Process: Bridging Customer and Shareholder Value (San Francisco: Jossey-Bass Publishers, 1996).
25. Art Weinstein, Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms (Binghamton, NY: The Haworth Press, 1998)