WEBSITE PERSONALIZATION FOR RELATIONSHIP BUILDING: A CONCEPTUAL FRAMEWORK

9th Americas Conference on Information Systems, AMCIS 2003

Volumn , Issue , 2003, Pages 2256-2264

  Zahedi, Fatemeh Mariam ^a   Lu, Ying ^a  

^a UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

Author keywords

customer relationship building; personalization; Theory of planned behavior

Indexed keywords

PUBLIC RELATIONS;

BEHAVIORAL PROCESS; CONCEPTUAL FRAMEWORKS; CONCEPTUAL MODEL; CUSTOMER RELATIONSHIPS; CUSTOMER-RELATIONSHIP BUILDING; ONLINE VENDORS; PERSONALIZATIONS; RELATIONSHIP BUILDING; THEORY OF PLANNED BEHAVIOR;

WEBSITES;

EID: 85041822960     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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