On the ability of ad agencies to assist in developing one‐to‐one communication: Measuring “the core of dialogue”

European Journal of Marketing

Volumn 32, Issue 11-12, 1998, Pages 1124-1137

  Kunøe, Gorm ^a  

^a BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

Advertising; Database marketing; Interpersonal communications; Marketing communications; Norway; Relationship marketing

Indexed keywords

EID: 84900075048     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569810243758     Document Type: Article

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