Compulsive buying and branding phenomena

Journal of Open Innovation: Technology, Market, and Complexity

Volumn 1, Issue 1, 2015, Pages

  Lee, Seung Hee ^a   Workman, Jane E ^a  

^a SOUTHERN ILLINOIS UNIVERSITY   (United States)

Author keywords

Brand attachment; Brand awareness; Brand loyalty; Compulsive buying; Perceived quality

Indexed keywords

EID: 85033443160     PISSN: None     EISSN: 21998531     Source Type: Journal    
DOI: 10.1186/s40852-015-0004-x     Document Type: Article

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