I'm not wearing that! Branding and young children

Journal of Fashion Marketing and Management

Volumn 8, Issue 1, 2004, Pages 11-26

  Ross, Jill ^a   Harradine, Rod ^a  

^a University of Teesside   (United Kingdom)

Author keywords

Brand awareness; Brand names; Children (age groups)

Indexed keywords

BRANDING; CHILDRENSWEAR; FASHION; MARKET; MARKETING; RESEARCH AND DEVELOPMENT;

EID: 1842782513     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020410518664     Document Type: Article

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