-
1
-
-
33745453462
-
Strategic marketing in a changing environment- Are the new UK universities in danger of being 'stuck in the middle'?
-
Bakewell, C.J., & Gibson-Sweet, M.F. (1998). Strategic marketing in a changing environment- Are the new UK universities in danger of being 'stuck in the middle'? The International Journal of Educational Management, 12(3), 108.
-
(1998)
The International Journal of Educational Management
, vol.12
, Issue.3
, pp. 108
-
-
Bakewell, C.J.1
Gibson-Sweet, M.F.2
-
2
-
-
84986121868
-
International marketing of British education research on the students' perception and the UK market penetration
-
Binsardi, A., & Ekwulugo, F. (2003). International marketing of British education research on the students' perception and the UK market penetration. Marketing Intelligence and Planning, 21(5), 318-327.
-
(2003)
Marketing Intelligence and Planning
, vol.21
, Issue.5
, pp. 318-327
-
-
Binsardi, A.1
Ekwulugo, F.2
-
3
-
-
0001965293
-
The service encounter diagnosing favorable and unfavorable incidents
-
Bitner, M.J., Boom, B.H., & Tetreault, M.S. (1990). The service encounter diagnosing favorable and unfavorable incidents. Journal of Marketing, 54, 71-84.
-
(1990)
Journal of Marketing
, vol.54
, pp. 71-84
-
-
Bitner, M.J.1
Boom, B.H.2
Tetreault, M.S.3
-
5
-
-
0002381637
-
Measuring service quality: A reexamination and extension
-
July
-
Cronin, J.J., Jr., & Taylor, S.A. (1992, July). Measuring service quality: A reexamination and extension. Journal of Marketing, 56(3), 55.
-
(1992)
Journal of Marketing
, vol.56
, Issue.3
, pp. 55
-
-
Cronin Jr., J.J.1
Taylor, S.A.2
-
6
-
-
85032081364
-
-
Department of Education, Science and Training, Australian Government, Retrieved 10 May, from
-
Department of Education, Science and Training, Australian Government. (2005). Retrieved 10 May, from http://www.dest.gov.au/archive/edu/index.htm
-
(2005)
-
-
-
7
-
-
0003686554
-
-
Department of Employment, Education and Training Higher Education Division, Canberra: Australian Government Publishing Service
-
Department of Employment, Education and Training Higher Education Division. (1993). National report on Australia's higher education sector. Canberra: Australian Government Publishing Service.
-
(1993)
National Report On Australia's Higher Education Sector
-
-
-
8
-
-
31044435750
-
Measuring service quality in higher education: HEDPERF versus SERVPERF
-
Firdaus, A. (2006). Measuring service quality in higher education: HEDPERF versus SERVPERF. Marketing Intelligence & Planning, 24(1), 31-47.
-
(2006)
Marketing Intelligence & Planning
, vol.24
, Issue.1
, pp. 31-47
-
-
Firdaus, A.1
-
9
-
-
0003032740
-
Situation-specific ideal points and usage of multiple dissimilar brands
-
In J. Sheth (Ed.), Greenwich, CT: JAI Press
-
Holbrook, B. (1984). Situation-specific ideal points and usage of multiple dissimilar brands. In J. Sheth (Ed.), Research in marketing (Vol. 7, pp. 93-112). Greenwich, CT: JAI Press.
-
(1984)
Research In Marketing
, vol.7
, pp. 93-112
-
-
Holbrook, B.1
-
10
-
-
85032106212
-
-
IBIS World, N8431-Higher Education in Australia, March 4, Retrieved 15 April 2005 from
-
IBIS World, N8431-Higher Education in Australia. (2005, March 4). IBIS World industry report. Retrieved 15 April 2005 from http://www.ibisworld.com.au/industry/download.asp
-
(2005)
IBIS World Industry Report
-
-
-
11
-
-
85032104469
-
-
IDP, May 14
-
IDP. (2005, May 14). International education in Australia. http://www.idp.com/marketingandresearch/research/internationaleducationstatistics/fastfacts/article405.asp
-
(2005)
International Education In Australia
-
-
-
12
-
-
69249205109
-
-
(10th ed.). New York: McGraw-Hill
-
Kerin, R., Hartley, S., Berkowitz, E., & Rudelius, W. (2007). Marketing (10th ed.). New York: McGraw-Hill.
-
(2007)
Marketing
-
-
Kerin, R.1
Hartley, S.2
Berkowitz, E.3
Rudelius, W.4
-
13
-
-
18344375005
-
Factors influencing international student destination choice
-
Mazzarol, T.W., & Soutar, G.N. (2002). Factors influencing international student destination choice. International Journal of Educational Management, 16(2), 82-90.
-
(2002)
International Journal of Educational Management
, vol.16
, Issue.2
, pp. 82-90
-
-
Mazzarol, T.W.1
Soutar, G.N.2
-
14
-
-
84986149532
-
Timings and trade-offs in the marketing of higher education courses: A conjoint approach
-
Moogan, Y.J., Baron, S., & Bainbridge, S. (2001). Timings and trade-offs in the marketing of higher education courses: A conjoint approach. Marketing Intelligence & Planning, 19(3),179-187.
-
(2001)
Marketing Intelligence & Planning
, vol.19
, Issue.3
, pp. 179-187
-
-
Moogan, Y.J.1
Baron, S.2
Bainbridge, S.3
-
15
-
-
33745812957
-
Ethics and social issues in business: An updated communication perspective
-
Nelson, R.A. (2003). Ethics and social issues in business: An updated communication perspective. Competitiveness Review, 13(1), 66.
-
(2003)
Competitiveness Review
, vol.13
, Issue.1
, pp. 66
-
-
Nelson, R.A.1
-
16
-
-
18844436408
-
University image: An information processing perspective
-
Paramewaran, R., & Glowacka, A.E. (1995). University image: An information processing perspective, Marketing for Higher Education, 6(2), 41-56.
-
(1995)
Marketing For Higher Education
, vol.6
, Issue.2
, pp. 41-56
-
-
Paramewaran, R.1
Glowacka, A.E.2
-
17
-
-
0001312089
-
'SERVQUAL: A multiple-item scale for measuring consumer perception of service quality'
-
Parasuraman, A. (1988). 'SERVQUAL: A multiple-item scale for measuring consumer perception of service quality'. Journal of Retailing, 64, 12-44.
-
(1988)
Journal of Retailing
, vol.64
, pp. 12-44
-
-
Parasuraman, A.1
-
18
-
-
33745434579
-
The influence of family on Thai students' choices of international education
-
Pimpa, N. (2004). The influence of family on Thai students' choices of international education. The International Journal of Educational Management, 17(4/5), 211.
-
(2004)
The International Journal of Educational Management
, vol.17
, Issue.4-5
, pp. 211
-
-
Pimpa, N.1
-
19
-
-
27944498982
-
Ensuring customers delight: A quality approach to excellence in management education
-
Popli, S. (2002). Ensuring customers delight: A quality approach to excellence in management education. Quality Research International, 11(2), 17-24.
-
(2002)
Quality Research International
, vol.11
, Issue.2
, pp. 17-24
-
-
Popli, S.1
-
20
-
-
33745627307
-
Factors influencing international students' choice of an education destination-A correspondence analysis
-
Shanka, T., Quintal, V., & Taylor, R. (2005). Factors influencing international students' choice of an education destination-A correspondence analysis. Journal of Marketing for Higher Education, 15(2), 31-46.
-
(2005)
Journal of Marketing For Higher Education
, vol.15
, Issue.2
, pp. 31-46
-
-
Shanka, T.1
Quintal, V.2
Taylor, R.3
-
22
-
-
33745622142
-
An identification and analysis of students' expectations and views regarding foreign-sourced tertiary education programs delivered in China: Investigating the next stage of internationalization and market entry for foreign universities
-
Willis, M. (2005). An identification and analysis of students' expectations and views regarding foreign-sourced tertiary education programs delivered in China: Investigating the next stage of internationalization and market entry for foreign universities. Journal of Marketing for Higher Education, 15(2), 1-30.
-
(2005)
Journal of Marketing For Higher Education
, vol.15
, Issue.2
, pp. 1-30
-
-
Willis, M.1
|