Stimulating visitors’ goal-directed behavior for environmentally responsible museums: Testing the role of moderator variables

Journal of Destination Marketing and Management

Volumn 8, Issue , 2018, Pages 290-300

  Han, Heesup ^a   Kim, Wansoo ^b   Lee, Sanghyeop ^c  

^a Sejong University   (South Korea)

^b Dong A University   (South Korea)

^c Youngsan University   (South Korea)

Author keywords

Behavioral intention; Model of goal directed behavior; Moderator; Museum; Pro environmental intention

Indexed keywords

EID: 85028583497     PISSN: 2212571X     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jdmm.2017.06.001     Document Type: Article

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