Drivers of choice for fluid milk versus plant-based alternatives: What are consumer perceptions of fluid milk?

Journal of Dairy Science

Volumn 100, Issue 8, 2017, Pages 6125-6138

  McCarthy, K S ^a   Parker, M ^a   Ameerally, A ^a   Drake, S L ^a   Drake, M A ^a  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

conjoint analysis; consumer liking; fluid milk; means end chain analysis; nondairy alternative

Indexed keywords

ANIMAL; BEVERAGE; CONSUMER ATTITUDE; DECISION MAKING; FOOD PREFERENCE; HUMAN; MILK; PERCEPTION; TASTE;

ANIMALS; BEVERAGES; CHOICE BEHAVIOR; CONSUMER BEHAVIOR; FOOD PREFERENCES; HUMANS; MILK; PERCEPTION; TASTE;

EID: 85019624453     PISSN: 00220302     EISSN: 15253198     Source Type: Journal    
DOI: 10.3168/jds.2016-12519     Document Type: Article

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