Viewpoint: Food and beverage television advertising exposure and youth consumption, body mass index and adiposity outcomes

Canadian Journal of Economics

Volumn 50, Issue 2, 2017, Pages 345-364

  Powell, Lisa M ^a   Wada, Roy ^b   Khan, Tamkeen ^c   Emery, Sherry L ^d  

^a UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

^b Boston Public Health Commission   (United States)

^c AMERICAN MEDICAL ASSOCIATION   (United States)

^d UNIVERSITY OF CHICAGO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTISING; BEVERAGE; BODY MASS; CONSUMPTION BEHAVIOR; FOOD; OBESITY; TELEVISION; YOUNG POPULATION;

EID: 85019121403     PISSN: 00084085     EISSN: 15405982     Source Type: Journal    
DOI: 10.1111/caje.12261     Document Type: Article

References (37)

1. Ahima, R. S., and M. A. Lazar (2013) “The health risk of obesity—Better metrics imperative,” Science 341(6148), 856–58
2. Andreyeva, T., I. R. Kelly, and J. L. Harris (2011) “Exposure to food advertising on television: Associations with children's fast food and soft drink consumption and obesity,” Economics & Human Biology 9(3), 221–33
3. Bagwell, K. (2007) “The Economic Analysis of Advertising.” In M. Armstrong and R. Porter, eds., Handbook of Industrial Organization, vol. 3, pp. 1701–844 Amsterdam: North-Holland
4. Batra, R., and M. L. Ray (1986) “Affective responses mediating acceptance of advertising,” Journal of Consumer Research 13(2), 234–49
5. Becker, G. S., and K. M. Murphy (1993) “A simple theory of advertising as a good or bad,” The Quarterly Journal of Economics 108(4), 941–64
6. Centers for Disease Control and Prevention (2008) “National Health and Nutrition Examination Survey: Technical Documentation for the 1999–2004 Dual Energy X-Ray Absorptiometry (DXA) Multiple Imputation Data files.” Available at wwwn.cdc.gov/Nchs/Data/Nhanes/Dxa/Dxa_techdoc.pdf
7. Centers for Disease Control and Prevention (2011) “National Health and Nutrition Examination Survey Data,” Department of Health and Human Services, Centers for Disease Control and Prevention. Available at wwwn.cdc.gov/nchs/nhanes/continuousnhanes/default.aspx?BeginYear=2003
8. Chou, S.-Y., I. Rashad, and M. Grossman (2008) “Fast food restaurant advertising on television and its influence on childhood obesity,” The Journal of Law & Economics 51(4), 599–618
9. Federal Trade Commission (2012) A Review of Food Marketing to Children and Adolescents: Follow-Up Report. Available at ftc.gov/sites/default/files/documents/reports/review-food-marketing-children-and-adolescents-follow-report/121221foodmarketingreport.pdf
10. Fishbein, M., and I. Ajzen (1975) Belief, Attitude, Intention and Behavior: An Introduction to Theory and ResearchReading, MA: Addison-Wesley
11. Grossman, M., E. Tekin, and R. Wada (2014) “Food prices and body fatness among youths,” Economics & Human Biology 12, 4–19
12. Harris, J. L., M. B. Schwartz, K. D. Brownell, J. Javadizadeh, M. Weinberg, V. Sarda, … P. Mejia (2011) Sugary Drink FACTS: Evaluating Sugary Drink Nutrition and Marketing to Youth. Rudd Center for Food Policy & Obesity, Yale University. Available at sugarydrinkfacts.org/resources/SugaryDrinkFACTSReport2011.pdf
13. Harris, J. L., M. B. Schwartz, K. D. Brownell, V. Sarda, C. Dembeck, C. Munsell, … M. Weinberg (2012) Cereal FACTS. Limited Progress in the Nutrition Quality and Marketing of Children's Cereals. Rudd Center for Policy & Obesity, Yale University. Available at cerealfacts.org/media/cerealfactsreport20127.12.pdf
14. Harris, J. L., M. B. Schwartz, K. D. Brownell, V. Sarda, A. Ustjanauskas, J. Javadizadeh, … P. Ohri-Vachaspati (2010) Fast Food FACTS: Evaluating Fast Food Nutrition and Marketing to Youth. Rudd Center for Food Policy & Obesity, Yale University. Available at fastfoodmarketing.org/media/FastFoodFACTSReport2010.pdf
15. Hingle, M. D., J. S. Castonguay, D. A. Ambuel, R. M. Smith, and D. Kunkel (2015) “Alignment of children's food advertising with proposed federal guidelines,” American Journal of Preventive Medicine 48(6), 707–13
16. Hoek, J., and P. Gendall (2006) “Advertising and obesity: A behavioral perspective,” Journal of Health Communication 11(4), 409–23
17. Institute of Medicine (2006) Food Marketing to Children and Youth: Threat or Opportunity? Washington, DC: The National Academies Press
18. Kempf, D. S., and R. E. Smith (1998) “Consumer processing of product trial and the influence of prior advertising: A structural modeling approach,” Journal of Marketing Research 35(3), 325–38
19. Khan, T., L. M. Powell, and R. Wada (2012) “Fast food consumption and food prices: Evidence from panel data on 5th and 8th grade children,” Journal of Obesity (2012), article ID 857697, https://doi.org/10.1155/2012/857697
20. Kunkel, D., C. McKinley, and P. Wright (2009) The Impact of Industry Self-Regulation on the Nutritional Quality of Foods Advertised on Television to Children. Oakland, CA: Children Now
21. Kunkel, D. L., J. S. Castonguay, and C.R. Filer (2015) “Evaluating industry self-regulation of food marketing to children,” American Journal of Preventive Medicine 49(2), 181–87
22. Lamb, M. M., C. L. Ogden, M. D. Carroll, D. A. Lacher, and K. M. Flegal (2011) “Association of body fat percentage with lipid concentrations in children and adolescents: United States, 1999–2004,” The American Journal of Clinical Nutrition 94(3), 877–83
23. Lavidge, R. J., and G. A. Steiner (1961) “A model for predictive measurements of advertising effectiveness,” Journal of Marketing 25(6), 59–62
24. MacKenzie, S. B., R. J. Lutz, and G. E. Belch (1986) “The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations,” Journal of Marketing Research 23(2), 130–43
25. Meuhling, D. D. (1987) “An investigation of factors underlying attitude-toward-advertising-in-general,” Journal of Advertising 16(1), 32
26. Ogden, C. L., M. D. Carroll, B. K. Kit, and K. M. Flegal (2014) “Prevalence of childhood and adult obesity in the United States, 2011–2012,” JAMA 311(8), 806–14
27. Powell, L. M., J. L. Harris, and T. Fox (2013) “Food marketing expenditures aimed at youth: Putting the numbers in context,” American Journal of Preventive Medicine 45(4), 453–61
28. Powell, L. M., and B. T. Nguyen (2013) “Fast-food and full-service restaurant consumption among children and adolescents: Effect on energy, beverage, and nutrient intake,” JAMA Pediatrics 167(1), 14–20
29. Powell, L. M., R. M. Schermbeck, and F. J. Chaloupka (2013) “Nutritional content of food and beverage products in television advertisements seen on children's programming,” Childhood Obesity 9(6), 524–31
30. Powell, L. M., R. M. Schermbeck, G. Szczypka, F. J. Chaloupka, and C. L. Braunschweig (2011) “Trends in the nutritional content of television food advertisements seen by children in the United States: Analyses by age, food categories, and companies,” Archives of Pediatrics and Adolescent Medicine 165(12), 1078–86
31. Publishers Information Bureau (2006) Membership guide. Available at magazine.org/sites/default/files/PIB-2015-web-f1.pdf
32. Reis, J. P., C. A. Macera, M. R. Araneta, S. P. Lindsay, S. J. Marshall, and D. L. Wingard (2009) “Comparison of overall obesity and body fat distribution in predicting risk of mortality,” Obesity 17(6), 1232–9
33. Roberts, K. C., M. Shields, M. de Groh, A. Aziz, and J.-A. Gilbert (2012) “Overweight and obesity in children and adolescents: Results from the 2009 to 2011 Canadian Health Measures Survey,” Health Reports 23(3), 37–41
34. Szczypka, G., S. Emery, M. A. Wakefield, and F. J. Chaloupka (2003) “The adaptation and use of Nielsen Media Research commercial ratings data to measure potential exposure to televised smoking-related advertisements,” ImpacTeen research paper series no. 29
35. Television Bureau of Canada (2015) TVBasics 2014–2015. Available at tvb.ca/page_files/pdf/infocentre/tvbasics.pdf
36. Vakratsas, D., and T. Ambler (1999) “How advertising works: What do we really know?,” Journal of Marketing 63(1), 26–43
37. Wada, R., and E. Tekin (2010) “Body composition and wages,” Economics & Human Biology 8(2), 242–54