Metaphors and marketing: Some uses and abuses

Marketing Metaphors and Metamorphosis

Volumn , Issue , 2008, Pages 10-25

  Tynan, Caroline ^a  

^a UNIVERSITY OF NOTTINGHAM   (United Kingdom)

Author keywords

[No Author keywords available]

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EID: 85018875246     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1057/9780230227538     Document Type: Chapter

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