An extension of the marriage metaphor in buyer-seller relationships: An exploration of individual level process dynamics

Journal of Business Research

Volumn 59, Issue 5, 2006, Pages 573-581

  Celuch, Kevin G ^a   Bantham, John H ^b   Kasouf, Chickery J ^c  

^a UNIVERSITY OF SOUTHERN INDIANA   (United States)

^b ILLINOIS STATE UNIVERSITY   (United States)

^c WORCESTER POLYTECHNIC INSTITUTE   (United States)

Author keywords

Buyer seller appraisal processes; Buyer seller problem solving; Buyer seller relationships; Dyadic communication

Indexed keywords

EID: 33645083719     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2005.10.007     Document Type: Article

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