Does the customer trust you?

Revenue Management: A Practical Pricing Perspective

Volumn , Issue , 2010, Pages 55-71

  McMahon Beattie, Una ^a   Palmer, Adrian ^b   Yeoman, Ian ^c  

^a UNIVERSITY OF ULSTER   (United Kingdom)

^b SWANSEA UNIVERSITY   (United Kingdom)

^c VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85018223069     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1057/9780230294776     Document Type: Chapter

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