Marketing and corporate profitability: the case of Greek firms

Managerial Finance

Volumn 35, Issue 11, 2009, Pages 909-917

  Panigyrakis, George ^a   Kapareliotis, Ilias ^a   Ventoura, Zoe ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Greece; Marketing strategy; Profit maximization; Research and development

Indexed keywords

EID: 85015619172     PISSN: 03074358     EISSN: 17587743     Source Type: Journal    
DOI: 10.1108/03074350910993782     Document Type: Article

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