Corporate Claims as Innovator or Market Leader: Impact on Overall Attitude and Quality Perceptions and Transfer to Company Brands

Corporate Reputation Review

Volumn 7, Issue 2, 2004, Pages 147-160

  Kamins, Michael A ^a   Alpert, Frank H ^b  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b GRIFFITH UNIVERSITY   (Australia)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 34547109725     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540217     Document Type: Article

References (0)