Successes and failures of the mirroring principle: The case of angling and beauty websites

International Journal of Consumer Studies

Volumn 31, Issue 3, 2007, Pages 248-257

  Moss, Gloria A ^a,b   Gunn, Rod ^a   Kubacki, Krzysztof ^c  

^a UNIVERSITY OF GLAMORGAN   (United Kingdom)

^b Ecole Superieure de Gestion (ESG Paris)   (France)

^c ABERYSTWYTH UNIVERSITY   (United Kingdom)

Author keywords

E commerce; Gender differences; Internet; Web aesthetics; Web design; Websites

Indexed keywords

EID: 85014273402     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2006.00529.x     Document Type: Article

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