The Essential Persona Lifecycle: Your Guide to Building and Using Personas

The Essential Persona Lifecycle: Your Guide to Building and Using Personas

Volumn , Issue , 2010, Pages

  Adlin, Tamara ^a   Pruitt, John ^b  

^a Adlin inc   (United States)

^b MICROSOFT   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85013742634     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1016/C2009-0-62475-2     Document Type: Book

References (77)

1. Cyber Dialogue, The Internet Consumer: Online Children, December 1999 (). http://www.cyberdialogue.com.
2. Cyber Dialogue, Cyberfacts: Teenagers on the Internet; summary datasheet in PDF format, based on data from the American Internet User Survey (; ). http://www.mslibrary/research/mktresearch/findsvp/pages/AIUS.htm.
3. Dina Demner, Children on the Internet, April 2001 (). http://www.otal.umd.edu/UUPractice/children.
4. Media Awareness Network, Children's Internet Use (Canada), October 2000 (). http://www.media-awareness.ca/english/resources/research_documents/statistics/internet/childrens_internet_use.cfm.
5. Robert Brooks and Lynne S. Dumas, Curiosity: Five to Eleven, Sesame Street Workshop, 2007 (). http://www.sesameworkshop.org/parents/advice/article.php?contentId=75002.
6. Rachel Konrad, Why Net Marketers Love Mom, May 2002 (). http://www.news.cnet.com/2100-1017-900615.html.
7. Internet Consumer Industry Brief, Families Online, February 1999 (). http://www.cyberdialogue.com.
8. U.S. Census Bureau, Home Computers and Internet Use in the United States, August 2000 (). http://www.census.gov/population/www/socdemo/computer.html.
9. Robyn Greenspan, Gamers growing up: the big picture demographics, CyberAtlas, August 29, 2003 (; ). http://www.cyberatlas.internet.com.
10. U.S. Census Bureau, Computer Use in the United States, October 1997 (). http://www.census.gov/population/www/socdemo/computer.html.
11. Roper Starch Worldwide, Inc., America Online/Roper Starch Youth Cyberstudy 1999, November (). http://www.corp.aol.com/press/roper.html.
12. National Center for Educational Statistics, Student Computer Use: Indicator of the Month, ED433008, August 1999, Education Resources Information Center (). http://www.nces.ed.gov/pubsearch/pubsinfo.asp?pubid=1999011.
13. Ellen Wartell, June H. Lee, and Allison G. Caplovitz, Children and Interactive Media: An Updated Research Compendium, 2002 (). http://www.digital-kids.net/modules/downloads/file_archive/final_compendium_ac.pdf.
14. Michael Pastore, Teachers say Internet improves quality of education, ClickZ, April 5, 2001 (). http://www.clickz.com/734761.
15. David Frohlich and Robert Kraut, The Social Context of Home Computing, 2003, (). http://www.hpl.hp.com/techreports/2003/HPL-2003-70.pdf.
16. Dick Halpern, More Kids Say Internet Is the Medium They Can't Live Without, April 5, 2002 (). http://www.sriresearch.com/press/pr040402.htm.
17. Pew Internet & American Life Project, Teenage Life Online: The Rise of the Instant-Message Generation and the Internet's Impact on Friendships and Family Relationships, June 20, 2001 (). http://www.pewinternet.org/Press-Releases/2001/The-Rise-of-the-InstantMessage-Generation.aspx.
18. Jupiter Communications, Targeting Teens Is a Gender Game, August 2000 (). http://www.us.mediametrix.com/data/teensconcept.pdf.
19. Cassandra Rowand, Teacher use of computers and the Internet in public schools, Education Statistics Quarterly, April 2000 (). http://www.nces.ed.gov/pubsearch/pubsinfo.asp?pubid=2000090.
20. Pew Internet & American Life Project, Parents Online, November 17, 2002 (). http://www.pewinternet.org/reports/toc.asp?Report=75.
21. Pew Internet & American Life Project, America's Online Pursuits: The Changing Picture of Who's Online and What They Do, December 22, 2003 (). http://www.pewinternet.org/reports/toc.asp?Report=106.
22. Pew Internet & American Life Project, The Ever-Shifting Internet Population: A New Look at Internet Access and the Digital Divide, April 16, 2003 (). http://www.pewinternet.org/reports/toc.asp?Report=88.
23. Pew Internet & American Life Project, The Music Downloading Deluge: 37 Million American Adults and Youths Have Retrieved Music Files on the Internet, April 24, 2001 (). http://www.pewinternet.org/reports/toc.asp?Report=33.
24. Pew Internet & American Life Project, The Digital Disconnect: The Widening Gap Between Internet-Savvy Students and Their Schools, August 14, 2002 (). http://www.pewinternet.org/reports/toc.asp?Report=67.
25. Victoria J. Rideout, Elizabeth A. Vandewater, and Ellen A. Wartella, Zero to Six: Electronic Media in the Lives of Infants, Toddlers and Preschoolers, Kaiser Family Foundation Report, Fall 2003 (). http://www.kff.org/entmedia/3378.cfm.
26. Cyber Dialogue, Online parents: gateway to a new generation, The Internet Consumer, 7, 2000 (; ). http://www.mslibrary/research/mktresearch/FindSVP/indbriefs/ic-ib-2000-07.pdf.
27. Pew Internet & American Life Project, More Online, Doing More: 16 Million Newcomers Gain Internet Access in the Last Half of 2000 As Women, Minorities, and Families with Modest Incomes Continue To Surge Online, February 18, 2001 (). http://www.pewinternet.org/reports/toc.asp?Report=30.
28. Matthew DeBell and Chris Chapman, Computer and Internet Use by Children and Adolescents in 2001, National Center for Education Statistics, October 2003. (). http://www.nces.ed.gov/pubSearch/pubsinfo.asp?pubid=2004014.
29. G4K Home Site Visits (Summer 2004): Visit Notes for 15 Homes with 1 or More Children Between the Ages 5 and 12 (\\g4k\user_research\site_visits\summer_2004).
30. Anne Kleiner and Laurie Lewis, Internet Access in U.S. Public Schools and Classrooms: 1994-2002, National Center for Education Statistics, October 2003 (). http://www.nces.ed.gov/pubsearch/pubsinfo.asp?pubid=2004011.
31. Pew Internet & American Life Project, The Internet and Education: Findings of the Pew Internet & American Life Project, September 1, 2001 (). http://www.pewinternet.org/reports/toc.asp?Report=39.
32. Pew Internet & American Life Project, Consumption of Information Goods and Services in the United States: There Is a Trendsetting Technology Elite in the U.S. Who Chart the Course for the Use of Information, Goods, and Services, November 23, 2003 (). http://www.pewinternet.org/reports/toc.asp?Report=103.
33. Pew Internet & American Life Project, Let the Games Begin: Gaming Technology and Entertainment Among College Students, July 6, 2003 (). http://www.pewinternet.org/reports/toc.asp?Report=93.
34. Pew Internet & American Life Project, Cities Online: Urban Development and the Internet, November 20, 2001 (). http://www.pewinternet.org/reports/toc.asp?Report=50.
35. Pew Internet & American Life Project. Spam: How It Is Hurting Email and Degrading Life on the Internet, October 22, 2003 (). http://www.pewinternet.org/reports/toc.asp?Report=102.
36. Pew Internet & American Life Project, Tracking Online Life: How Women Use the Internet To Cultivate Relationships with Family and Friends, May 10, 2000 (). http://www.pewinternet.org/reports/toc.asp?Report=11.
37. Pew Internet & American Life Project, Broadband Adoption at Home: A Pew Internet Project Data Memo, May 18, 2003 (). http://www.pewinternet.org/reports/toc.asp?Report=90.
38. MSN Kidz Usability Test, IDIS #7285. \\minerva\usabilit\reports\7285\MSNKidsReview.doc.
39. Thomas Snyder and Charlene Hoffman, Digest of Education Statistics, 2000, National Center for Education Statistics, 2001 (). http://www.nces.ed.gov/pubsearch/pubsinfo.asp?pubid=2001034.
40. Susan Solomon, Content for kids, ClickZ, July 9, 2002 (). http://www.clickz.com/experts/design/cont_dev/article.php/1381161.
41. Internet Service Provider Review, G4K Marketing Group, 2005.
42. GameDaily (). http://www.gamedaily.com.
43. Game Developer Magazine (). http://www.gdmag.com.
44. Robyn Greenspan, Games people play, ClickZ, May 31, 2002 (). http://www.clickz.com/stats/sectors/software/article.php/1152221.
45. Get-in-the-Game News (). http://www.gignews.com.
46. E3 Expo online news (). http://www.e3expo.com.
47. Firing Squad: Home of the Hardcore Gamer (). http://www.firingsquad.com.
48. G4K Holiday Usage Focus Groups, December 2004 \\G4Kmarketresearch\reports\12-18-2004.doc.
49. Benun I. Designing websites for every audience 2003, How Design Books.
50. Beyer H., Holtzblatt K. Contextual design: A customer-centered approach to systems designs 1998, Morgan Kaufmann.
51. Carliner S. Future travels of the InfoWrangler. Intercomm 1998, 45(8):20-24. September/October.
52. Scenario-based design: Envisioning work and technology in system development 1995, John Wiley & Sons, New York, NY. J. Carroll (Ed.).
53. Carroll J. Five reasons for scenario-based design. Interacting with computers 2000, 13(1):43-60.
54. Coney, M., & Steehouder, M. (2000). Role playing on the Web: Guidelines for designing and evaluating personas online. Technical Communication, Third Quarter.
55. Cooper A. About face 1.0 1995, IDG Books Worldwide, Foster City, CA.
56. Cooper A., Reimann R. About face 2.0: The essentials of interaction design 2003, Wiley Publishing, Inc, Indianapolis.
57. Cooper A. The inmates are running the asylum: Why high-tech products drive us crazy and how to restore the sanity 1999, Macmillan, New York, NY.
58. Donahue G.M. Usability and the Bottom Line. IEEE Software 2001, 31-37. January/February.
59. Garrett J.J. The elements of user experience: User-centered design for the web 2002, New Riders, Berkeley, CA.
60. Hackos J., Redish J. User and task analysis for interface design 1998, John Wiley and Sons, New York.
61. Kuniavsky M. Observing the user experience: A practitioner's guide to user research 2003, Morgan Kaufmann, San Francisco, CA.
62. Mayhew D. The usability engineering lifecycle: A practitioner's handbook for user interface design 1999, Morgan Kaufmann Publishers, San Diego, CA.
63. McQuaid, H., Goel, A., & McManus, M. (2003). When you can't talk to customers: Using storyboards and narratives to elicit empathy for users. Proceedings of the 2003 international conference on Designing pleasurable products and interfaces. New York: ACM Press.
64. Mikkelson, N., & Lee, W. O. (2000). Incorporating user archetypes into scenario-based design. Proc. UPA 2000.
65. Molich, R., & Jeffries (2003). Comparative Expert Reviews, CHI 2003 Proceedings.
66. Moore G.A. Crossing the Chasm: Marketing and selling high-tech products to mainstream customers 1991, HarperCollins Publishers, Berkeley, CA: New York, (Revised in 2002).
67. Usability inspection methods 1994, John Wiley & Sons, New York. J. Nielsen, R. Mack (Eds.).
68. Nielsen, J., & Molich, R. (1990). Heuristic evaluation of user interfaces. Proceeding ACM CHI '90 Conference (Seattle, WA, 1-5 April), 249-256.
69. Preece J., Rogers H., Sharp H. Interaction design: Beyond human-computer interaction 2002, John Wiley & Sons, New York, NY.
70. Salvador, T., & Howells, K. (1998). Focus troupe: Using drama to create common context for new product concept end-user evaluations. Proceedings of CHI 98.
71. Spencer, R. (2000). The streamlined cognitive walkthrough method. ACM-CHI 2000 Proceedings, April 1-6, 353-361.
72. Thralls C., Blyler N., Ewald H. Real readers, implied readers, and professional writers: Suggested research. Journal of Business Communication 1988, 25:47-65.
73. Upshaw L. Building brand identity: A strategy for success in a hostile marketplace 1995, John Wiley & Sons, New York.
74. Vredenburg K., Isensee S., Righi C. User-Centered design: An integrated approach 2001, Prentice Hall, Upper Saddle River, NJ.
75. Walden, D. (1993). Kano's methods for understanding customer-defined quality: Introduction to Kano's methods Fall. Center for Quality Management Journal, 2 (4).
76. Wharton C., Rieman J., Lewis C., Polson P. The cognitive walkthrough method: A practitioner's guide. In Usability Inspection Methods 1994, John Wiley & Sons, New York, NY, 105-141. J. Nielsen, R.L. Mack (Eds.).
77. Wilson C.E., Rosenbaum S. Categories of ROI and their practical implications. Cost-justifying usability 2005, Morgan Kaufmann Publishers, San Francisco. R.G. Bias, D.J. Mayhew (Eds.).