Focus Troupe: Using Drama to Create Common Context for New Product Concept End-User Evaluations

Conference on Human Factors in Computing Systems - Proceedings

Volumn , Issue , 1998, Pages 251-252

  Salvador, Tony ^a   Howells, Karen ^b  

^a INTEL CORPORATION   (United States)

^b Lionheart Consulting   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CUSTOMER SATISFACTION;

CUSTOMER EXPERIENCE; DIRECT EXPERIENCE; END-USERS; FOCUS GROUPS; INDIVIDUAL CUSTOMERS; MARKETING TECHNIQUES; PRODUCT CONCEPTS; USE CONTEXT; USER EVALUATIONS; USER FEEDBACK;

SALES;

EID: 84889020725     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/286498.286734     Document Type: Conference Paper

References (5)

1. Bums, C., Dishman, E., Johnson, B CLVerplank, B. “Informance”: Min(d)ing Future Contexts for Scemario-Based Interaction Design. BayCHI Meeting Presentation (August, 1995).
2. DeBono, E. Six Thinking Hats. Little, Brown & Company, Boston, MA, 1985
3. Hansen, P. Art Therapy in Canada: Whut is Art Therapy? http://home.ican.net/-phansen/dex.hunl 1997.
4. Kramer, E. Art Therupy in a Children's Community. Charles C. Thomas, Springfield IL, 1958.
5. Laurel, B. Computers us Theutre. Addison-Wesly, Reading MA, 1991.