-
2
-
-
0345792897
-
Ruling puts DM industry firmly on back foot
-
December
-
Acland, H. (2001) ‘Ruling puts DM industry firmly on back foot’, Marketing Direct, December, p 2.
-
(2001)
Marketing Direct
, pp. 2
-
-
Acland, H.1
-
3
-
-
85033712385
-
UK perspectives airs photographic census
-
24 May
-
Anon (1999) ‘UK perspectives airs photographic census’, Precision Marketing, 24 May
-
(1999)
Precision Marketing
-
-
Anon1
-
4
-
-
0346423914
-
Up close and too personal
-
reported by Rubach, E. (2002), 1 February
-
Arnold, C. (2002) reported by Rubach, E. (2002) ‘Up close and too personal’, Precision Marketing, 1 February, p 12.
-
(2002)
Precision Marketing
, pp. 12
-
-
Arnold, C.1
-
5
-
-
79953470653
-
-
November
-
BBC2 (TV) (2002) Century of the self, November.
-
(2002)
Century of the Self
-
-
-
6
-
-
85033694514
-
Beyond the bar code
-
2 October
-
BBC Radio 4 (2003) ‘Beyond the bar code’, Radio 4 In Business series, 2 October.
-
(2003)
Radio 4 in Business Series
-
-
-
8
-
-
0003768085
-
-
Oxford: Oxford University Press
-
Blackmore, S. (1999) The meme machine, Oxford: Oxford University Press.
-
(1999)
The Meme Machine
-
-
Blackmore, S.1
-
9
-
-
0033121269
-
Genetic information: Consumers right to privacy versus insurance companies, Right to know: A public opinion survey’
-
Borna, S. and Avila, S. (1999) ‘Genetic information: consumers’ right to privacy versus insurance companies, Right to know: a public opinion survey’, Journal of Business Ethics, vol 19, pp 355-62.
-
(1999)
Journal of Business Ethics
, vol.19
, pp. 355-362
-
-
Borna, S.1
Avila, S.2
-
10
-
-
0347054281
-
Census check on partners
-
5 March
-
Brindle, D. (1999) ‘Census check on partners’, The Guardian, 5 March, p 12.
-
(1999)
The Guardian
, pp. 12
-
-
Brindle, D.1
-
11
-
-
0001847769
-
Database marketing: New rules for policy and practice
-
Summer
-
Cespedes, F.V and Smith, H.J. (1993) ‘Database marketing: new rules for policy and practice’, Sloan Management Review, Summer, pp 722.
-
(1993)
Sloan Management Review
, pp. 722
-
-
Cespedes, F.V.1
Smith, H.J.2
-
12
-
-
0345792889
-
Direct marketing
-
Channel 4 (1990) ‘Direct marketing’, Equinox series.
-
(1990)
Equinox Series
-
-
-
15
-
-
0345792888
-
New data privacy storm threatens global trade war
-
29 March
-
Davies, S. (1998) ‘New data privacy storm threatens global trade war’, Financial Mail on Sunday, 29 March, p 3.
-
(1998)
Financial Mail on Sunday
, pp. 3
-
-
Davies, S.1
-
16
-
-
0004149207
-
-
Buckingham: Open University Press
-
Dawkins, R. (1989) The selfish gene, Buckingham: Open University Press.
-
(1989)
The Selfish Gene
-
-
Dawkins, R.1
-
17
-
-
0345792890
-
DoubleClick sued over data scandal
-
7 February
-
Dixon, L. (2000) ‘DoubleClick sued over data scandal’, Precision Marketing, 7 February, p 10.
-
(2000)
Precision Marketing
, pp. 10
-
-
Dixon, L.1
-
18
-
-
0038626172
-
Direct marketing communications in the UK: A study of growth, past, present and future
-
Evans, M., O’Malley, L. and Patterson, M. (1996) ‘Direct marketing communications in the UK: a study of growth, past, present and future’, Journal of Marketing Communications, vol 2, no 1, pp 51-65.
-
(1996)
Journal of Marketing Communications
, vol.2
, Issue.1
, pp. 51-65
-
-
Evans, M.1
O’Malley, L.2
Patterson, M.3
-
19
-
-
84859941865
-
The hidden sex life of the male and female shot
-
February
-
Evans, M., Nairn, A. and Maltby, A. (2000) ‘The hidden sex life of the male and female shot’, International Journal of Advertising, vol 19, no 1, February, pp 43-65.
-
(2000)
International Journal of Advertising
, vol.19
, Issue.1
, pp. 43-65
-
-
Evans, M.1
Nairn, A.2
Maltby, A.3
-
20
-
-
84986131435
-
Bridging the direct marketing-direct consumer gap: Some solutions from qualitative research
-
Evans, M., O’Malley, L. and Patterson, M. (2001) ‘Bridging the direct marketing-direct consumer gap: some solutions from qualitative research’, Qualitative Market Research: An International Journal, vol 4, no 1, pp 17-24.
-
(2001)
Qualitative Market Research: An International Journal
, vol.4
, Issue.1
, pp. 17-24
-
-
Evans, M.1
O’Malley, L.2
Patterson, M.3
-
21
-
-
0347684806
-
The moral marketing maze
-
28 September
-
Exon, M. (1998) ‘The moral marketing maze’, Precision Marketing, 28 September, p 12.
-
(1998)
Precision Marketing
, pp. 12
-
-
Exon, M.1
-
22
-
-
0347684805
-
Dear Mr Bastard…
-
DirectJuly/August
-
Fletcher, K. (1995) ‘Dear Mr Bastard…’, Marketing DirectJuly/August, vol 58, p 58.
-
(1995)
Marketing
, vol.58
, pp. 58
-
-
Fletcher, K.1
-
23
-
-
0346423883
-
Most firms ignorant of new data rules
-
reported in Anon (1999), 20 May
-
GB Information Management (1999) reported in Anon (1999) ‘Most firms ignorant of new data rules’, Marketing, 20 May, p 10.
-
(1999)
Marketing
, pp. 10
-
-
-
24
-
-
0010789117
-
An exploratory assessment of catalog shopping orientations
-
Winter
-
Gehrt, K.C. and Carter, K. (1992) ‘An exploratory assessment of catalog shopping orientations’, Journal of Direct Marketing, vol 6, Winter, pp 29-39.
-
(1992)
Journal of Direct Marketing
, vol.6
, pp. 29-39
-
-
Gehrt, K.C.1
Carter, K.2
-
25
-
-
79958094623
-
Playing cat and mouse games with marketing
-
reported in Mitchell, A. (2001), 16 March
-
Haeckel, S. (2001) reported in Mitchell, A. (2001) ‘Playing cat and mouse games with marketing’, Precision Marketing, 16 March, p 14.
-
(2001)
Precision Marketing
, pp. 14
-
-
Haeckel, S.1
-
26
-
-
84948214051
-
-
London: The Henley Centre
-
Henley Centre, The (1978) Planning consumer markets, London: The Henley Centre.
-
(1978)
Planning Consumer Markets
-
-
-
27
-
-
0033547152
-
Privacy in the information age: Stakeholders, interests and values
-
Introna, L. and Powlouda, A. (1999) ‘Privacy in the information age: stakeholders, interests and values’ Journal of Business Ethics, vol 22, pp 27-38.
-
(1999)
Journal of Business Ethics
, vol.22
, pp. 27-38
-
-
Introna, L.1
Powlouda, A.2
-
28
-
-
85033709211
-
Data “tank for bank practices’
-
16 November
-
Kemeny, L. (1998a) ‘Data “tank” for bank practices’, Precision Marketing, 16 November, p 1.
-
(1998)
Precision Marketing
, pp. 1
-
-
Kemeny, L.1
-
29
-
-
85033728084
-
Financial services think [tank] for common pool
-
14 December
-
Kemeny, L. (1998b) ‘Financial services think [tank] for common pool’, Precision Marketing, 14 December, p 5.
-
(1998)
Precision Marketing
, pp. 5
-
-
Kemeny, L.1
-
30
-
-
0347684800
-
The taxman: Snooper or helper?
-
January
-
Key, A. (2000) ‘The taxman: snooper or helper?’, Marketing Direct, January, p 7.
-
(2000)
Marketing Direct
, pp. 7
-
-
Key, A.1
-
31
-
-
85033704428
-
10 million tick electoral roll opt-out box
-
February
-
Larkins, V. (2003) ‘10 million tick electoral roll opt-out box’, Marketing Business, February, p 6.
-
(2003)
Marketing Business
, pp. 6
-
-
Larkins, V.1
-
33
-
-
0042468266
-
Wives employment, time pressure, and mail/phone order shopping’
-
Lavin, M. (1993) ‘Wives’ employment, time pressure, and mail/phone order shopping’, Journal of Direct Marketing, vol 7, no 1, pp 42-9.
-
(1993)
Journal of Direct Marketing
, vol.7
, Issue.1
, pp. 42-49
-
-
Lavin, M.1
-
34
-
-
85033698575
-
Theyre reading our minds’
-
25 January
-
Leighton, N. (2004) ‘They’re reading our minds’, The Sunday Times, 25 January.
-
(2004)
The Sunday Times
-
-
Leighton, N.1
-
35
-
-
84939857707
-
Radio ID tags spread waves of anger among privacy activists
-
1 March
-
London, S. (2003) ‘Radio ID tags spread waves of anger among privacy activists’, Financial Times, 1 March, p 1.
-
(2003)
Financial Times
, pp. 1
-
-
London, S.1
-
37
-
-
85033682540
-
Opt-out voter rates rising
-
February
-
McElhatton, N. (2004) ‘Opt-out voter rates rising’, Direct Response, February, p 5.
-
(2004)
Direct Response
, pp. 5
-
-
McElhatton, N.1
-
39
-
-
84986133004
-
Memetics: A new paradigm for understanding customer behaviour and influence
-
Marsden, PS. (1998) ‘Memetics: a new paradigm for understanding customer behaviour and influence’, Marketing Intelligence and Planning, vol 16, no 6, pp 363-8.
-
(1998)
Marketing Intelligence and Planning
, vol.16
, Issue.6
, pp. 363-368
-
-
Marsden, P.S.1
-
40
-
-
0010096277
-
Help advertising evolve: Clone consumer thought-patterns
-
March
-
Marsden, PS. (1999) ‘Help advertising evolve: clone consumer thought-patterns’, Admap, March, pp 37-9.
-
(1999)
Admap
, pp. 37-39
-
-
Marsden, P.S.1
-
41
-
-
85033693441
-
Whats in store?’
-
15 October
-
Marsh, H. (1998) ‘What’s in store?’, Marketing, 15 October, pp 378.
-
(1998)
Marketing
, pp. 378
-
-
Marsh, H.1
-
42
-
-
0346423904
-
DIY data
-
July/August
-
May, M. (2002) ‘DIY data’, Marketing Direct, July/August, pp 43-4.
-
(2002)
Marketing Direct
, pp. 43-44
-
-
May, M.1
-
44
-
-
0347054269
-
New consumer expectations, new way of life
-
12 April
-
Mitchell, A. (2001) ‘New consumer expectations, new way of life’, Precision Marketing, 12 April, p 14.
-
(2001)
Precision Marketing
, pp. 14
-
-
Mitchell, A.1
-
45
-
-
0345792875
-
Permission to target is not a licence to spam
-
12 July
-
Mitchell, A. (2002) ‘Permission to target is not a licence to spam’, Precision Marketing, 12 July, p 14.
-
(2002)
Precision Marketing
, pp. 14
-
-
Mitchell, A.1
-
46
-
-
0347684799
-
Too much information — a damaging prospect
-
31 August
-
Mutel, G. (2001) ‘Too much information — a damaging prospect’, Precision Marketing, 31 August, p 11.
-
(2001)
Precision Marketing
, pp. 11
-
-
Mutel, G.1
-
48
-
-
84986065006
-
Direct marketing in postmodernity
-
Patterson, M. (1998) ‘Direct marketing in postmodernity’, Marketing Intelligence and Planning, vol 16, no 1, pp 56-67.
-
(1998)
Marketing Intelligence and Planning
, vol.16
, Issue.1
, pp. 56-67
-
-
Patterson, M.1
-
49
-
-
0347684799
-
Too much information — a damaging prospect
-
reported in Mutel, G. (2001), 31 August
-
Ramsden, I. (2001) reported in Mutel, G. (2001) ‘Too much information — a damaging prospect’, Precision Marketing, 31 August, p 11.
-
(2001)
Precision Marketing
, pp. 11
-
-
Ramsden, I.1
-
50
-
-
0345792882
-
New life for suppression
-
6 July
-
Reed, D. (2001) ‘New life for suppression’, Precision Marketing, 6 July.
-
(2001)
Precision Marketing
-
-
Reed, D.1
-
52
-
-
0346423896
-
20th century to persist with voicemail ads
-
14 February
-
Rosser, M. (2003) ‘20th century to persist with voicemail ads’, Precision Marketing, 14 February, p 1.
-
(2003)
Precision Marketing
, pp. 1
-
-
Rosser, M.1
-
54
-
-
0346423914
-
Up close and too personal
-
1 February
-
Rubach, E. (2002) ‘Up close and too personal’, Precision Marketing, 1 February, p 12.
-
(2002)
Precision Marketing
, pp. 12
-
-
Rubach, E.1
-
55
-
-
85033724421
-
Industry hail Robertson defeat
-
23 May
-
Rubach, E. (2003) ‘Industry hail Robertson defeat’, Precision Marketing, 23 May, p 1.
-
(2003)
Precision Marketing
, pp. 1
-
-
Rubach, E.1
-
56
-
-
0345792878
-
Mailshot firms blitz “Midas consumers’
-
reported in Ungoed-Thomas,J. and Nuki, P. (1998), 17 May
-
Rule, J. (1998) reported in Ungoed-Thomas,J. and Nuki, P. (1998) ‘Mailshot firms blitz “Midas” consumers’, The Sunday Times, 17 May.
-
(1998)
The Sunday Times
-
-
Rule, J.1
-
57
-
-
0347684797
-
Life, liberty and the pursuit of privacy
-
June
-
Schroeder, D. (1992) ‘Life, liberty and the pursuit of privacy’, American Demographics, June, p 20.
-
(1992)
American Demographics
, pp. 20
-
-
Schroeder, D.1
-
58
-
-
0041047127
-
-
Lincolnwood, IL: NTC Books
-
Schultz, D.E., Tannenaum, S.I. and Lauterborn, R.F. (1993) The new marketing paradigm, Lincolnwood, IL: NTC Books.
-
(1993)
The New Marketing Paradigm
-
-
Schultz, D.E.1
Tannenaum, S.I.2
Lauterborn, R.F.3
-
59
-
-
1142268335
-
The card up their sleeve
-
19 July
-
Shabi, R. (2003) ‘The card up their sleeve’, Guardian Weekend Magazine, 19 July, pp 14-19.
-
(2003)
Guardian Weekend Magazine
, pp. 14-19
-
-
Shabi, R.1
-
60
-
-
0345792877
-
Cracking the Norse code
-
21 March
-
Specter, M. (1999) ‘Cracking the Norse code’, The Sunday Times Magazine, 21 March, pp 45-52.
-
(1999)
The Sunday Times Magazine
, pp. 45-52
-
-
Specter, M.1
-
61
-
-
85016340677
-
UK perspectives airs photographic census
-
reported in Anon (1999), 24 May
-
Stannard, H. (1999) reported in Anon (1999) ‘UK perspectives airs photographic census’, Precision Marketing, 24 May, p 5.
-
(1999)
Precision Marketing
, pp. 5
-
-
Stannard, H.1
-
62
-
-
0345792864
-
Watch out, big spenders, Big Brother is watching you
-
11 August
-
Steiner, R. (2002) ‘Watch out, big spenders, Big Brother is watching you’, The Sunday Times Business, 11 August, p 1.
-
(2002)
The Sunday Times Business
, pp. 1
-
-
Steiner, R.1
-
63
-
-
0346423895
-
Self-regulation in direct marketing
-
Titford, P. (1994) ‘Self-regulation in direct marketing’, Journal of Database Marketing, vol 2, no 2, p 341.
-
(1994)
Journal of Database Marketing
, vol.2
, Issue.2
, pp. 341
-
-
Titford, P.1
-
64
-
-
85033692998
-
Harnessing the subconscious to bolster sales
-
13 May
-
Tunney, D. (1999) ‘Harnessing the subconscious to bolster sales’, Marketing, 13 May, p 20.
-
(1999)
Marketing
, pp. 20
-
-
Tunney, D.1
-
65
-
-
0346423899
-
Mailshot firms blitz “Midas consumers’
-
17 May
-
Ungoed-Thomas, J. and Nuki, P. (1998) ‘Mailshot firms blitz “Midas” consumers’, The Sunday Times, 17 May.
-
(1998)
The Sunday Times
-
-
Ungoed-Thomas, J.1
Nuki, P.2
-
66
-
-
0345792873
-
The business of privacy
-
October
-
Waldrop, J. (1994) ‘The business of privacy’, American Demographics, October, pp 46-54.
-
(1994)
American Demographics
, pp. 46-54
-
-
Waldrop, J.1
-
67
-
-
0346423893
-
US threat to axe data treaty puts multinationals on alert
-
6 April
-
Walker, C. (2001) ‘US threat to axe data treaty puts multinationals on alert’, Precision Marketing, 6 April, p 1.
-
(2001)
Precision Marketing
, pp. 1
-
-
Walker, C.1
-
68
-
-
0346423894
-
Amazon accused of data law “flout
-
25 September
-
Walker, C. (2002) ‘Amazon accused of data law “flout”’, Precision Marketing, 25 September, p 1.
-
(2002)
Precision Marketing
, pp. 1
-
-
Walker, C.1
-
70
-
-
0347684792
-
Consumer privacy protection: Ten predictions
-
February
-
Westin, A. (1992) ‘Consumer privacy protection: ten predictions’, Mobius, February, pp 5-11.
-
(1992)
Mobius
, pp. 5-11
-
-
Westin, A.1
-
71
-
-
84986146013
-
Memetics: A new paradigm for understanding customer behaviour
-
Williams, R. (2002) ‘Memetics: a new paradigm for understanding customer behaviour’, Marketing Intelligence and Planning, vol 20, no 3, pp 162-7.
-
(2002)
Marketing Intelligence and Planning
, vol.20
, Issue.3
, pp. 162-167
-
-
Williams, R.1
-
72
-
-
0345792865
-
Mail marketing group to share leads with US firm
-
15 June
-
Wood, J. (1998) ‘Mail marketing group to share leads with US firm’, Precision Marketing, 15 June, p 6.
-
(1998)
Precision Marketing
, pp. 6
-
-
Wood, J.1
-
73
-
-
0347054256
-
Supermarkets entice the “ultra consumer’
-
as reported in Beenstock S (1999), 15 April
-
Wright, B. (1999) as reported in Beenstock S (1999) ‘Supermarkets entice the “ultra” consumer’, Marketing, 15 April, p 15.
-
(1999)
Marketing
, pp. 15
-
-
Wright, B.1
|