메뉴 건너뛰기




Volumn , Issue , 2005, Pages 99-132

The data-informed marketing model and its social responsibility

Author keywords

[No Author keywords available]

Indexed keywords


EID: 85012200876     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter
Times cited : (9)

References (73)
  • 2
    • 0345792897 scopus 로고    scopus 로고
    • Ruling puts DM industry firmly on back foot
    • December
    • Acland, H. (2001) ‘Ruling puts DM industry firmly on back foot’, Marketing Direct, December, p 2.
    • (2001) Marketing Direct , pp. 2
    • Acland, H.1
  • 3
    • 85033712385 scopus 로고    scopus 로고
    • UK perspectives airs photographic census
    • 24 May
    • Anon (1999) ‘UK perspectives airs photographic census’, Precision Marketing, 24 May
    • (1999) Precision Marketing
    • Anon1
  • 4
    • 0346423914 scopus 로고    scopus 로고
    • Up close and too personal
    • reported by Rubach, E. (2002), 1 February
    • Arnold, C. (2002) reported by Rubach, E. (2002) ‘Up close and too personal’, Precision Marketing, 1 February, p 12.
    • (2002) Precision Marketing , pp. 12
    • Arnold, C.1
  • 5
  • 6
    • 85033694514 scopus 로고    scopus 로고
    • Beyond the bar code
    • 2 October
    • BBC Radio 4 (2003) ‘Beyond the bar code’, Radio 4 In Business series, 2 October.
    • (2003) Radio 4 in Business Series
  • 8
    • 0003768085 scopus 로고    scopus 로고
    • Oxford: Oxford University Press
    • Blackmore, S. (1999) The meme machine, Oxford: Oxford University Press.
    • (1999) The Meme Machine
    • Blackmore, S.1
  • 9
    • 0033121269 scopus 로고    scopus 로고
    • Genetic information: Consumers right to privacy versus insurance companies, Right to know: A public opinion survey’
    • Borna, S. and Avila, S. (1999) ‘Genetic information: consumers’ right to privacy versus insurance companies, Right to know: a public opinion survey’, Journal of Business Ethics, vol 19, pp 355-62.
    • (1999) Journal of Business Ethics , vol.19 , pp. 355-362
    • Borna, S.1    Avila, S.2
  • 10
    • 0347054281 scopus 로고    scopus 로고
    • Census check on partners
    • 5 March
    • Brindle, D. (1999) ‘Census check on partners’, The Guardian, 5 March, p 12.
    • (1999) The Guardian , pp. 12
    • Brindle, D.1
  • 11
    • 0001847769 scopus 로고
    • Database marketing: New rules for policy and practice
    • Summer
    • Cespedes, F.V and Smith, H.J. (1993) ‘Database marketing: new rules for policy and practice’, Sloan Management Review, Summer, pp 722.
    • (1993) Sloan Management Review , pp. 722
    • Cespedes, F.V.1    Smith, H.J.2
  • 12
    • 0345792889 scopus 로고
    • Direct marketing
    • Channel 4 (1990) ‘Direct marketing’, Equinox series.
    • (1990) Equinox Series
  • 15
    • 0345792888 scopus 로고    scopus 로고
    • New data privacy storm threatens global trade war
    • 29 March
    • Davies, S. (1998) ‘New data privacy storm threatens global trade war’, Financial Mail on Sunday, 29 March, p 3.
    • (1998) Financial Mail on Sunday , pp. 3
    • Davies, S.1
  • 16
    • 0004149207 scopus 로고
    • Buckingham: Open University Press
    • Dawkins, R. (1989) The selfish gene, Buckingham: Open University Press.
    • (1989) The Selfish Gene
    • Dawkins, R.1
  • 17
    • 0345792890 scopus 로고    scopus 로고
    • DoubleClick sued over data scandal
    • 7 February
    • Dixon, L. (2000) ‘DoubleClick sued over data scandal’, Precision Marketing, 7 February, p 10.
    • (2000) Precision Marketing , pp. 10
    • Dixon, L.1
  • 18
    • 0038626172 scopus 로고    scopus 로고
    • Direct marketing communications in the UK: A study of growth, past, present and future
    • Evans, M., O’Malley, L. and Patterson, M. (1996) ‘Direct marketing communications in the UK: a study of growth, past, present and future’, Journal of Marketing Communications, vol 2, no 1, pp 51-65.
    • (1996) Journal of Marketing Communications , vol.2 , Issue.1 , pp. 51-65
    • Evans, M.1    O’Malley, L.2    Patterson, M.3
  • 19
    • 84859941865 scopus 로고    scopus 로고
    • The hidden sex life of the male and female shot
    • February
    • Evans, M., Nairn, A. and Maltby, A. (2000) ‘The hidden sex life of the male and female shot’, International Journal of Advertising, vol 19, no 1, February, pp 43-65.
    • (2000) International Journal of Advertising , vol.19 , Issue.1 , pp. 43-65
    • Evans, M.1    Nairn, A.2    Maltby, A.3
  • 20
    • 84986131435 scopus 로고    scopus 로고
    • Bridging the direct marketing-direct consumer gap: Some solutions from qualitative research
    • Evans, M., O’Malley, L. and Patterson, M. (2001) ‘Bridging the direct marketing-direct consumer gap: some solutions from qualitative research’, Qualitative Market Research: An International Journal, vol 4, no 1, pp 17-24.
    • (2001) Qualitative Market Research: An International Journal , vol.4 , Issue.1 , pp. 17-24
    • Evans, M.1    O’Malley, L.2    Patterson, M.3
  • 21
    • 0347684806 scopus 로고    scopus 로고
    • The moral marketing maze
    • 28 September
    • Exon, M. (1998) ‘The moral marketing maze’, Precision Marketing, 28 September, p 12.
    • (1998) Precision Marketing , pp. 12
    • Exon, M.1
  • 22
    • 0347684805 scopus 로고
    • Dear Mr Bastard…
    • DirectJuly/August
    • Fletcher, K. (1995) ‘Dear Mr Bastard…’, Marketing DirectJuly/August, vol 58, p 58.
    • (1995) Marketing , vol.58 , pp. 58
    • Fletcher, K.1
  • 23
    • 0346423883 scopus 로고    scopus 로고
    • Most firms ignorant of new data rules
    • reported in Anon (1999), 20 May
    • GB Information Management (1999) reported in Anon (1999) ‘Most firms ignorant of new data rules’, Marketing, 20 May, p 10.
    • (1999) Marketing , pp. 10
  • 24
    • 0010789117 scopus 로고
    • An exploratory assessment of catalog shopping orientations
    • Winter
    • Gehrt, K.C. and Carter, K. (1992) ‘An exploratory assessment of catalog shopping orientations’, Journal of Direct Marketing, vol 6, Winter, pp 29-39.
    • (1992) Journal of Direct Marketing , vol.6 , pp. 29-39
    • Gehrt, K.C.1    Carter, K.2
  • 25
    • 79958094623 scopus 로고    scopus 로고
    • Playing cat and mouse games with marketing
    • reported in Mitchell, A. (2001), 16 March
    • Haeckel, S. (2001) reported in Mitchell, A. (2001) ‘Playing cat and mouse games with marketing’, Precision Marketing, 16 March, p 14.
    • (2001) Precision Marketing , pp. 14
    • Haeckel, S.1
  • 26
    • 84948214051 scopus 로고
    • London: The Henley Centre
    • Henley Centre, The (1978) Planning consumer markets, London: The Henley Centre.
    • (1978) Planning Consumer Markets
  • 27
    • 0033547152 scopus 로고    scopus 로고
    • Privacy in the information age: Stakeholders, interests and values
    • Introna, L. and Powlouda, A. (1999) ‘Privacy in the information age: stakeholders, interests and values’ Journal of Business Ethics, vol 22, pp 27-38.
    • (1999) Journal of Business Ethics , vol.22 , pp. 27-38
    • Introna, L.1    Powlouda, A.2
  • 28
    • 85033709211 scopus 로고    scopus 로고
    • Data “tank for bank practices’
    • 16 November
    • Kemeny, L. (1998a) ‘Data “tank” for bank practices’, Precision Marketing, 16 November, p 1.
    • (1998) Precision Marketing , pp. 1
    • Kemeny, L.1
  • 29
    • 85033728084 scopus 로고    scopus 로고
    • Financial services think [tank] for common pool
    • 14 December
    • Kemeny, L. (1998b) ‘Financial services think [tank] for common pool’, Precision Marketing, 14 December, p 5.
    • (1998) Precision Marketing , pp. 5
    • Kemeny, L.1
  • 30
    • 0347684800 scopus 로고    scopus 로고
    • The taxman: Snooper or helper?
    • January
    • Key, A. (2000) ‘The taxman: snooper or helper?’, Marketing Direct, January, p 7.
    • (2000) Marketing Direct , pp. 7
    • Key, A.1
  • 31
    • 85033704428 scopus 로고    scopus 로고
    • 10 million tick electoral roll opt-out box
    • February
    • Larkins, V. (2003) ‘10 million tick electoral roll opt-out box’, Marketing Business, February, p 6.
    • (2003) Marketing Business , pp. 6
    • Larkins, V.1
  • 33
    • 0042468266 scopus 로고
    • Wives employment, time pressure, and mail/phone order shopping’
    • Lavin, M. (1993) ‘Wives’ employment, time pressure, and mail/phone order shopping’, Journal of Direct Marketing, vol 7, no 1, pp 42-9.
    • (1993) Journal of Direct Marketing , vol.7 , Issue.1 , pp. 42-49
    • Lavin, M.1
  • 34
    • 85033698575 scopus 로고    scopus 로고
    • Theyre reading our minds’
    • 25 January
    • Leighton, N. (2004) ‘They’re reading our minds’, The Sunday Times, 25 January.
    • (2004) The Sunday Times
    • Leighton, N.1
  • 35
    • 84939857707 scopus 로고    scopus 로고
    • Radio ID tags spread waves of anger among privacy activists
    • 1 March
    • London, S. (2003) ‘Radio ID tags spread waves of anger among privacy activists’, Financial Times, 1 March, p 1.
    • (2003) Financial Times , pp. 1
    • London, S.1
  • 37
    • 85033682540 scopus 로고    scopus 로고
    • Opt-out voter rates rising
    • February
    • McElhatton, N. (2004) ‘Opt-out voter rates rising’, Direct Response, February, p 5.
    • (2004) Direct Response , pp. 5
    • McElhatton, N.1
  • 39
    • 84986133004 scopus 로고    scopus 로고
    • Memetics: A new paradigm for understanding customer behaviour and influence
    • Marsden, PS. (1998) ‘Memetics: a new paradigm for understanding customer behaviour and influence’, Marketing Intelligence and Planning, vol 16, no 6, pp 363-8.
    • (1998) Marketing Intelligence and Planning , vol.16 , Issue.6 , pp. 363-368
    • Marsden, P.S.1
  • 40
    • 0010096277 scopus 로고    scopus 로고
    • Help advertising evolve: Clone consumer thought-patterns
    • March
    • Marsden, PS. (1999) ‘Help advertising evolve: clone consumer thought-patterns’, Admap, March, pp 37-9.
    • (1999) Admap , pp. 37-39
    • Marsden, P.S.1
  • 41
    • 85033693441 scopus 로고    scopus 로고
    • Whats in store?’
    • 15 October
    • Marsh, H. (1998) ‘What’s in store?’, Marketing, 15 October, pp 378.
    • (1998) Marketing , pp. 378
    • Marsh, H.1
  • 42
    • 0346423904 scopus 로고    scopus 로고
    • DIY data
    • July/August
    • May, M. (2002) ‘DIY data’, Marketing Direct, July/August, pp 43-4.
    • (2002) Marketing Direct , pp. 43-44
    • May, M.1
  • 44
    • 0347054269 scopus 로고    scopus 로고
    • New consumer expectations, new way of life
    • 12 April
    • Mitchell, A. (2001) ‘New consumer expectations, new way of life’, Precision Marketing, 12 April, p 14.
    • (2001) Precision Marketing , pp. 14
    • Mitchell, A.1
  • 45
    • 0345792875 scopus 로고    scopus 로고
    • Permission to target is not a licence to spam
    • 12 July
    • Mitchell, A. (2002) ‘Permission to target is not a licence to spam’, Precision Marketing, 12 July, p 14.
    • (2002) Precision Marketing , pp. 14
    • Mitchell, A.1
  • 46
    • 0347684799 scopus 로고    scopus 로고
    • Too much information — a damaging prospect
    • 31 August
    • Mutel, G. (2001) ‘Too much information — a damaging prospect’, Precision Marketing, 31 August, p 11.
    • (2001) Precision Marketing , pp. 11
    • Mutel, G.1
  • 48
    • 84986065006 scopus 로고    scopus 로고
    • Direct marketing in postmodernity
    • Patterson, M. (1998) ‘Direct marketing in postmodernity’, Marketing Intelligence and Planning, vol 16, no 1, pp 56-67.
    • (1998) Marketing Intelligence and Planning , vol.16 , Issue.1 , pp. 56-67
    • Patterson, M.1
  • 49
    • 0347684799 scopus 로고    scopus 로고
    • Too much information — a damaging prospect
    • reported in Mutel, G. (2001), 31 August
    • Ramsden, I. (2001) reported in Mutel, G. (2001) ‘Too much information — a damaging prospect’, Precision Marketing, 31 August, p 11.
    • (2001) Precision Marketing , pp. 11
    • Ramsden, I.1
  • 50
    • 0345792882 scopus 로고    scopus 로고
    • New life for suppression
    • 6 July
    • Reed, D. (2001) ‘New life for suppression’, Precision Marketing, 6 July.
    • (2001) Precision Marketing
    • Reed, D.1
  • 52
    • 0346423896 scopus 로고    scopus 로고
    • 20th century to persist with voicemail ads
    • 14 February
    • Rosser, M. (2003) ‘20th century to persist with voicemail ads’, Precision Marketing, 14 February, p 1.
    • (2003) Precision Marketing , pp. 1
    • Rosser, M.1
  • 54
    • 0346423914 scopus 로고    scopus 로고
    • Up close and too personal
    • 1 February
    • Rubach, E. (2002) ‘Up close and too personal’, Precision Marketing, 1 February, p 12.
    • (2002) Precision Marketing , pp. 12
    • Rubach, E.1
  • 55
    • 85033724421 scopus 로고    scopus 로고
    • Industry hail Robertson defeat
    • 23 May
    • Rubach, E. (2003) ‘Industry hail Robertson defeat’, Precision Marketing, 23 May, p 1.
    • (2003) Precision Marketing , pp. 1
    • Rubach, E.1
  • 56
    • 0345792878 scopus 로고    scopus 로고
    • Mailshot firms blitz “Midas consumers’
    • reported in Ungoed-Thomas,J. and Nuki, P. (1998), 17 May
    • Rule, J. (1998) reported in Ungoed-Thomas,J. and Nuki, P. (1998) ‘Mailshot firms blitz “Midas” consumers’, The Sunday Times, 17 May.
    • (1998) The Sunday Times
    • Rule, J.1
  • 57
    • 0347684797 scopus 로고
    • Life, liberty and the pursuit of privacy
    • June
    • Schroeder, D. (1992) ‘Life, liberty and the pursuit of privacy’, American Demographics, June, p 20.
    • (1992) American Demographics , pp. 20
    • Schroeder, D.1
  • 59
    • 1142268335 scopus 로고    scopus 로고
    • The card up their sleeve
    • 19 July
    • Shabi, R. (2003) ‘The card up their sleeve’, Guardian Weekend Magazine, 19 July, pp 14-19.
    • (2003) Guardian Weekend Magazine , pp. 14-19
    • Shabi, R.1
  • 60
    • 0345792877 scopus 로고    scopus 로고
    • Cracking the Norse code
    • 21 March
    • Specter, M. (1999) ‘Cracking the Norse code’, The Sunday Times Magazine, 21 March, pp 45-52.
    • (1999) The Sunday Times Magazine , pp. 45-52
    • Specter, M.1
  • 61
    • 85016340677 scopus 로고    scopus 로고
    • UK perspectives airs photographic census
    • reported in Anon (1999), 24 May
    • Stannard, H. (1999) reported in Anon (1999) ‘UK perspectives airs photographic census’, Precision Marketing, 24 May, p 5.
    • (1999) Precision Marketing , pp. 5
    • Stannard, H.1
  • 62
    • 0345792864 scopus 로고    scopus 로고
    • Watch out, big spenders, Big Brother is watching you
    • 11 August
    • Steiner, R. (2002) ‘Watch out, big spenders, Big Brother is watching you’, The Sunday Times Business, 11 August, p 1.
    • (2002) The Sunday Times Business , pp. 1
    • Steiner, R.1
  • 63
    • 0346423895 scopus 로고
    • Self-regulation in direct marketing
    • Titford, P. (1994) ‘Self-regulation in direct marketing’, Journal of Database Marketing, vol 2, no 2, p 341.
    • (1994) Journal of Database Marketing , vol.2 , Issue.2 , pp. 341
    • Titford, P.1
  • 64
    • 85033692998 scopus 로고    scopus 로고
    • Harnessing the subconscious to bolster sales
    • 13 May
    • Tunney, D. (1999) ‘Harnessing the subconscious to bolster sales’, Marketing, 13 May, p 20.
    • (1999) Marketing , pp. 20
    • Tunney, D.1
  • 65
    • 0346423899 scopus 로고    scopus 로고
    • Mailshot firms blitz “Midas consumers’
    • 17 May
    • Ungoed-Thomas, J. and Nuki, P. (1998) ‘Mailshot firms blitz “Midas” consumers’, The Sunday Times, 17 May.
    • (1998) The Sunday Times
    • Ungoed-Thomas, J.1    Nuki, P.2
  • 66
    • 0345792873 scopus 로고
    • The business of privacy
    • October
    • Waldrop, J. (1994) ‘The business of privacy’, American Demographics, October, pp 46-54.
    • (1994) American Demographics , pp. 46-54
    • Waldrop, J.1
  • 67
    • 0346423893 scopus 로고    scopus 로고
    • US threat to axe data treaty puts multinationals on alert
    • 6 April
    • Walker, C. (2001) ‘US threat to axe data treaty puts multinationals on alert’, Precision Marketing, 6 April, p 1.
    • (2001) Precision Marketing , pp. 1
    • Walker, C.1
  • 68
    • 0346423894 scopus 로고    scopus 로고
    • Amazon accused of data law “flout
    • 25 September
    • Walker, C. (2002) ‘Amazon accused of data law “flout”’, Precision Marketing, 25 September, p 1.
    • (2002) Precision Marketing , pp. 1
    • Walker, C.1
  • 70
    • 0347684792 scopus 로고
    • Consumer privacy protection: Ten predictions
    • February
    • Westin, A. (1992) ‘Consumer privacy protection: ten predictions’, Mobius, February, pp 5-11.
    • (1992) Mobius , pp. 5-11
    • Westin, A.1
  • 71
    • 84986146013 scopus 로고    scopus 로고
    • Memetics: A new paradigm for understanding customer behaviour
    • Williams, R. (2002) ‘Memetics: a new paradigm for understanding customer behaviour’, Marketing Intelligence and Planning, vol 20, no 3, pp 162-7.
    • (2002) Marketing Intelligence and Planning , vol.20 , Issue.3 , pp. 162-167
    • Williams, R.1
  • 72
    • 0345792865 scopus 로고    scopus 로고
    • Mail marketing group to share leads with US firm
    • 15 June
    • Wood, J. (1998) ‘Mail marketing group to share leads with US firm’, Precision Marketing, 15 June, p 6.
    • (1998) Precision Marketing , pp. 6
    • Wood, J.1
  • 73
    • 0347054256 scopus 로고    scopus 로고
    • Supermarkets entice the “ultra consumer’
    • as reported in Beenstock S (1999), 15 April
    • Wright, B. (1999) as reported in Beenstock S (1999) ‘Supermarkets entice the “ultra” consumer’, Marketing, 15 April, p 15.
    • (1999) Marketing , pp. 15
    • Wright, B.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.