The hidden sex life of the male (& female) shot

International Journal of Advertising

Volumn 19, Issue 1, 2000, Pages 43-65

  Evans, Martin ^a   Nairn, Agnes ^b   Maltby, Alice ^a  

^a UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

^b UNIVERSITY OF BATH   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84859941865     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2000.11104783     Document Type: Article

References (51)

1. Azari, N., & Pettigrew, K., (1995) ‘Sex differences in patterns of hemispheric cerebral metabolism: a multiple regression/discriminant analysis of positron emission tomographic data’, Journal of Neuroscience, 81, 1–20.
2. Baron-Cohen, S., (1998) ‘Is autism an extreme form of male brain?', in Carter, R. Mapping the Mind, 77–79. London: Weidenfeld & Nicolson.
3. Basch, C., (1987) ‘Focus group interview: an underutilised research technique for improving theory and practice in health education’, Health Education Quarterly, 14(4), 411–448.
4. Bellinger & Greenberg (1976) Marketing Research, 76. Homewood, IL: Irwin.
5. Calder, B., (1977) ‘Focus groups and the nature of qualitative marketing research’, Journal of Marketing Research, XIV (August), 353–364.
6. Carter, R., (1998) Mapping the Mind. London: Weidenfeld & Nicolson.
7. Coward, R., (1983) Patriarchal Precedents: Sexuality and Sodai Relations. London: Routledge & Kegan Paul.
8. Darley, W., & Smith, R., (1995) ‘Gender differences in information processing strategies', Journal of Advertising, 24(1), Spring, 41–56.
9. Druck, K., (1985) The Secrets Men Keep. New York: Ballantine.
10. Eagly, A., (1987) Sex Differences in Social Behaviour. A Sodal-Role Interpretation. Hillsdale, NJ: Erlbaum.
11. Eagly, A., & Steffen, J., (1984) ‘Gender stereotypes stem from the distribution of women and men into social roles’, Journal of Personality and Social Psychology, 46, 735–754.
12. Eakins, B.W., & Eakins, G., (1978) Sex Differences in Human Communication. Boston, MA: Houghton Mifflin.
13. Elliot, R., (1994) ‘Exploring the symbolic meaning of brands’, British Journal of Management, 5, Special Issue, June, S13—S19.
14. Evans, M., (1999) Consumer Reactions to Direct Marketing. Occasional Papers in Marketing, University of the West of England.
15. Freeman, S., & Varey, R., (1997) “Women communicators in the workplace: natural born marketers?’, Marketing Intelligence and Planning, 15(7), 318–324.
16. Hamilton, R., Haworth, B., & Sadar, N., (1982) Adman and Eve. Department of Marketing, Lancaster University.
17. Haste, J., (1998) ‘One-to-one contact planning in the financial services industry’, Journal of Financial Services Marketing, 2(4), 307–315.
18. Helgesen (1997) quoted in Freeman, S., and Varey, R., ‘Women communicators in the workplace: natural born marketers?’, Marketing Intelligence and Planning, 15(7), 318–324.
19. Henley Centre for Forecasting (1992) Presentation to the Market Research Society, 5 March, Bristol.
20. Hoyenga, K., & Hoyenga, K.T., (1993) Gender Related Differences. Allyn and Bacon.
21. Kimura, D., (1996) ‘Sex, sexual orientation and sex hormones influence human cognitive function’, Current Opinion in Neurobiology, 259.
22. Koonce, R., (1997) ‘Language, sex and power: women and men in the workplace’, Training and Development, 51(9), 34–39.
23. Kruegar, R., (1994) Focus Groups: A Practical Guide for Applied Research, (2nd edn). Thousand Oaks, CA: Sage Publications.
24. Lackoff, R., (1975) Language and Woman's Place. New York: Harper & Row.
25. Lavin, M., (1993) ‘Husband-dominant, wife-dominant, joint’, Journal of Consumer Marketing, 10(3), 33–42.
26. Lee, E., et al. (1991) ‘Androgens, brain functioning and criminality: the neurohormonal foundations of antisociality’, in Hoffman, H., (Ed.) Crime in Biology, Social and Moral Contexts, 162–193. New York: Praeger.
27. LeVay, S., (1991) in Carter, R., (1998) Mapping the Mind, 73. London: Weidenfeld & Nicolson.
28. Le Vay, S., (1994) The Sexual Brain, 102. Cambridge, MA: MIT Press.
29. Luchsinger, R., & Arnold, G., (1965) Voice, Speech and Language.
30. Maitz, D., & Borker, R., (1982) ‘A cultural approach to male-female miscommunication in language and social identity’, in Gumperz, J., (Ed.) Language and Sodai Identity, 196–216. Cambridge, UK: Cambridge University Press.
31. Mendes de Almeida, P., (1980) ‘A review of group discussion methodology’, European Research, 8(3), 114–120.
32. Meyers-Levy, J., (1989) in Darley, W., & Smith, R., (1995) ‘Gender differences in information processing strategies', Journal of Advertising, 24(1), Spring, 41—56.
33. Mcyers-Levy, J., & Maheswaran, D., (1991) in Darley, W., & Smith, R., (1995) ‘Gender differences in information processing strategies', Journal of Advertising, 24(1), Spring, 41–56.
34. Meyers-Levy, J., & Stenthal, P., (1991) in Darley, W., & Smith, R., (1995) ‘Gender differences in information processing strategies', Journal of Advertising, 24(1), Spring, 41–56.
35. Moir, A., & Jessel, D., (1994) Brain Sex. New York: Ballantine.
36. Moir, A., & Moir, B., (1998) Why Men Don't Iron. London: HarperCollins.
37. Moore, S., (1998) ‘Closing the gender gap’, Australian Accountant, 68(1), 20–21.
38. Nystrand, A., (1996) ‘New discoveries on sex differences in the brain’, National Institute of Ageing, NIH Bethesda, Lakartidningen, 93(21), 2071–2073.
39. O'Boyle, M., (1998) Interview in documentary series, Why Men Don't Iron, Channel 4, UK.
40. Pidgeon, S., & Lockier, P., (1997) ‘The success and future of gender-specific fundraising propositions’, Journal of Not for Profit Marketing, 2(1).
41. Rackow, L., (1986) ‘Rethinking gender research in communication’, Journal of Communication, Autumn.
42. Rosenberg, R., (1982) Beyond Separate Spheres: Intellectual Roots of Modern Feminism. New Haven, CT:Yale University Press. Satterfield, J.H., (1995) ‘Preferential neural processing of attended stimuli in attention-deficit hyperactivity disorder and normal boys', Psychophysiology, 13, 1–10.
43. Scott, R., (1978) The Female Consumer. London: Associate Business Programmes.
44. Shaywitz, B., & Shaywitz, S., (1995) ‘Sex differences in the functional organization of the brain for language’, Nature, 16 February, 373, 607.
45. Skuse, D., James, R., Bishop, D., Coppins, P., Dalton, P., Aamodt-Leeper, G., Bacarese-Hamilton, M., Creswell, C., McGurk, R., & Jacobs, P., (1997) ‘Evidence from Turner's syndrome of an imprinted X-linked locus affective cognitive function’, Nature, 387, 12 June.
46. Steinem, M., (1996) ‘If men could menstruate’, The Times, 16 February.
47. Thorne, B., & Henley, N., (Eds.) (1975) Language and Sex: Difference and Dominance. Rowley, MA: Newbury House.
48. Tiihonen, J., (1994) ‘Increase in cerebral blood flow in man during orgasm’, Neuroscience Letters, 170, 241–243.
49. Women in Media (1981) Women in Advertising. London: WIM Video.
50. Zimmerman, D., & West, C., (1975) Sex Roles, Interruptions and Silences in Conversation.
51. Zuckerman, M., (1996) ‘The psychological model for impulsive unsocialised sensation seeking: a comparative approach’, Neuropsychobiology, 34, 12.