The importance of wine bottle closures in retail purchase decisions of consumers

Journal of Hospitality and Leisure Marketing

Volumn 18, Issue 6, 2009, Pages 597-614

  Barber, Nelson ^a   Taylor, D Christopher ^b   Dodd, Tim ^c  

^a UNIVERSITY OF NEW HAMPSHIRE   (United States)

^b EASTERN NEW MEXICO UNIVERSITY   (United States)

^c TEXAS TECH UNIVERSITY   (United States)

Author keywords

Market segmentation; Millenials; Product importance; Wine closures

Indexed keywords

EID: 85010618240     PISSN: 19368623     EISSN: 15410897     Source Type: Journal    
DOI: 10.1080/19368620903025014     Document Type: Article

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