Exploring the Korean Wine Market

Journal of Hospitality and Tourism Research

Volumn 29, Issue 1, 2005, Pages 20-41

  Lee, Kyuho ^a   Zhao, Jinlin ^b   Ko, Jae Youn ^c  

^a PAMPLIN COLLEGE OF BUSINESS   (United States)

^b FLORIDA INTERNATIONAL UNIVERSITY   (United States)

^c Kyung Hee University   (South Korea)

Author keywords

Korean wine consumers; wine; wine marketing strategy

Indexed keywords

EID: 34247520765     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/1096348004268195     Document Type: Article

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