Industrial Sellers' Relational Behavior: Relational Styles and Their Impact on Relationship Quality

Journal of Relationship Marketing

Volumn 3, Issue 4, 2005, Pages 27-43

  Ivens, Bjorn Sven ^a  

^a UNIVERSITY OF ERLANGEN NUREMBERG   (Germany)

Author keywords

Commitment; Relational behaviour; Relational styles; Satisfaction; Taxonomy; Trust

Indexed keywords

EID: 85009539316     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1300/J366v03n04_03     Document Type: Article

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