-
1
-
-
0031489305
-
Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces
-
Alba J., Lynch J., Weitz B., Janiszewski C., Lutz R., Sawyer A. and Wood S., Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces, Journal of Marketing, 61, 38-53, 1997.
-
(1997)
Journal of Marketing
, vol.61
, pp. 38-53
-
-
Alba, J.1
Lynch, J.2
Weitz, B.3
Janiszewski, C.4
Lutz, R.5
Sawyer, A.6
Wood, S.7
-
2
-
-
0032218131
-
Mail versus Mall: A strategic analysis of competition between direct marketers and conventional retailers
-
Balasubramanian S., Mail versus Mall: A strategic analysis of competition between direct marketers and conventional retailers, Marketing Science, 7(3), 181-195, 1998.
-
(1998)
Marketing Science
, vol.7
, Issue.3
, pp. 181-195
-
-
Balasubramanian, S.1
-
3
-
-
0037287242
-
Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design
-
Chiang W., Chhajed D. and Hess J., Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design, Management Science, 49(1), 1-21, 2003.
-
(2003)
Management Science
, vol.49
, Issue.1
, pp. 1-21
-
-
Chiang, W.1
Chhajed, D.2
Hess, J.3
-
4
-
-
85054596459
-
Dynamic online and offline channel pricing for heterogeneous customers in virtual acceptance
-
to appear in
-
Fruchter G. and Tapiero C., Dynamic online and offline channel pricing for heterogeneous customers in virtual acceptance, to appear in International Game Theory Review.
-
International Game Theory Review
-
-
Fruchter, G.1
Tapiero, C.2
-
5
-
-
0036004605
-
The market valuation of Internet channel additions
-
Geyskens I., Katrijn G. and Dekimpe M., The market valuation of Internet channel additions, Journal of Marketing, 66, 102-119, 2000.
-
(2000)
Journal of Marketing
, vol.66
, pp. 102-119
-
-
Geyskens, I.1
Katrijn, G.2
Dekimpe, M.3
-
6
-
-
21344486598
-
How consumers allocate their time when searching for information
-
Hauser J., Urban G. and Weinberg B., How consumers allocate their time when searching for information, Journal of Marketing Research, 30, 452-466, 1993.
-
(1993)
Journal of Marketing Research
, vol.30
, pp. 452-466
-
-
Hauser, J.1
Urban, G.2
Weinberg, B.3
-
7
-
-
3242879824
-
Markov perfect equilibrium advertising strategies of Lanchester duopoly model: A technical note
-
Jarrar R., Martín-Herrán G. and Zaccour G., Markov perfect equilibrium advertising strategies of Lanchester duopoly model: A technical note, Management Science, 50(7), 995-1000, 2004.
-
(2004)
Management Science
, vol.50
, Issue.7
, pp. 995-1000
-
-
Jarrar, R.1
Martín-Herrán, G.2
Zaccour, G.3
-
8
-
-
30244434984
-
Coordination in marketing channels
-
in D.A. Gautchi (ed.), Elsevier Publishing Co., New York
-
Jeuland A.P. and Shugan S.M., Coordination in marketing channels, in D.A. Gautchi (ed.), Productivity and Efficiency in Distribution Systems, Elsevier Publishing Co., New York, 1983.
-
(1983)
Productivity and Efficiency in Distribution Systems
-
-
Jeuland, A.P.1
Shugan, S.M.2
-
9
-
-
0007225153
-
Dynamic cooperative advertising in a channel
-
Jørgensen S., Sigué S.P. and Zaccour G., Dynamic cooperative advertising in a channel, Journal of Retailing, 76, 71-92, 2000.
-
(2000)
Journal of Retailing
, vol.76
, pp. 71-92
-
-
Jørgensen, S.1
Sigué, S.P.2
Zaccour, G.3
-
10
-
-
33847383985
-
Stackelberg leadership in a marketing channel
-
Jørgensen S., Sigué S.P. and Zaccour G., Stackelberg leadership in a marketing channel, International Game Theory Review, 3, 1-14, 2001.
-
(2001)
International Game Theory Review
, vol.3
, pp. 1-14
-
-
Jørgensen, S.1
Sigué, S.P.2
Zaccour, G.3
-
11
-
-
0035640991
-
Cooperative advertising in a marketing channel
-
Jørgensen S., Taboubi S. and Zaccour G., Cooperative advertising in a marketing channel, Journal of Optimization Theory and Applications, 110, 145-158, 2001.
-
(2001)
Journal of Optimization Theory and Applications
, vol.110
, pp. 145-158
-
-
Jørgensen, S.1
Taboubi, S.2
Zaccour, G.3
-
13
-
-
85054566389
-
-
Karray S. and Zaccour G., Co-op advertising: A manufacturer’s counterstrategy to store brand, Les Cahiers du GERAD, G-2004-27, HEC Montréal, 2004.
-
(2004)
Co-Op Advertising: A manufacturer’s Counterstrategy to Store Brand, Les Cahiers Du GERAD, G-2004-27, HEC Montréal
-
-
Karray, S.1
Zaccour, G.2
-
14
-
-
0033233923
-
When and how is the Internet likely to decrease price competition?
-
Lal R. and Sarvary M., When and how is the Internet likely to decrease price competition? Marketing Science, 18(4), 485-503, 1999.
-
(1999)
Marketing Science
, vol.18
, Issue.4
, pp. 485-503
-
-
Lal, R.1
Sarvary, M.2
-
15
-
-
33846317786
-
Private labels and manufacturer counterstrategies
-
Mills D., Private labels and manufacturer counterstrategies, European Review of Agricultural Economics, 26, 125-145, 1999.
-
(1999)
European Review of Agricultural Economics
, vol.26
, pp. 125-145
-
-
Mills, D.1
-
17
-
-
0009230530
-
Strategic interaction within a channel
-
Pellegrini and Reddy (eds), Routledge, London
-
Moorthy S. and Fader P., Strategic interaction within a channel, in Pellegrini and Reddy (eds), Retail and Marketing Channels, Routledge, London, 1989.
-
(1989)
Retail and Marketing Channels
-
-
Moorthy, S.1
Fader, P.2
-
18
-
-
3042816817
-
The strategic positioning of store brands in retailer-manufacturer negotiations, to appear
-
Morton F. and Zettelmeyer F., The strategic positioning of store brands in retailer-manufacturer negotiations, to appear in Review of Industrial Organization, 2004.
-
(2004)
Review of Industrial Organization
-
-
Morton, F.1
Zettelmeyer, F.2
-
19
-
-
0008259655
-
Private labels and the channel relationship: A cross-category analysis
-
Narasimhan C. and Wilcox R., Private labels and the channel relationship: A cross-category analysis, Journal of Business, 71(4), 573-600, 1998.
-
(1998)
Journal of Business
, vol.71
, Issue.4
, pp. 573-600
-
-
Narasimhan, C.1
Wilcox, R.2
-
20
-
-
0029318872
-
The introduction and performance of store brands
-
Raju J., Sethuraman R. and Dhar S., The introduction and performance of store brands, Management Science, 41(6), 957-978, 1995.
-
(1995)
Management Science
, vol.41
, Issue.6
, pp. 957-978
-
-
Raju, J.1
Sethuraman, R.2
Dhar, S.3
-
21
-
-
0003230197
-
Intermediaries and cyberintermediaries: A continuing role for mediating players in electronic marketplace
-
Sarkar M., Butler B. and Steinfield C., Intermediaries and cyberintermediaries: a continuing role for mediating players in electronic marketplace, Journal of Computer-Mediated Communications, 1, 3, 1996.
-
(1996)
Journal of Computer-Mediated Communications
, vol.1
, Issue.3
-
-
Sarkar, M.1
Butler, B.2
Steinfield, C.3
-
22
-
-
0001253163
-
Implicit understandings in channels of distribution
-
Shugan, S.M., Implicit understandings in channels of distribution, Management Science, 31(4), 435-460, 1985.
-
(1985)
Management Science
, vol.31
, Issue.4
, pp. 435-460
-
-
Shugan, S.M.1
-
23
-
-
18144369441
-
Modeling conflict and coordination in multi-channel distribution systems: A review
-
in D. Simchi-Levi, D. Wu and M. Shen (eds.), Kluwer Academic Publishers, Dordrecht
-
Tsay A. and Agrawal N., Modeling conflict and coordination in multi-channel distribution systems: A review, in D. Simchi-Levi, D. Wu and M. Shen (eds.), Handbook of Supply Chain Analysis in E-Business Era, International Series in Operations Research and Management Science, Kluwer Academic Publishers, Dordrecht, 557-606, 2004.
-
(2004)
Handbook of Supply Chain Analysis in E-Business Era, International Series in Operations Research and Management Science
, pp. 557-606
-
-
Tsay, A.1
Agrawal, N.2
-
24
-
-
0034337164
-
Expanding to the Internet: Pricing and communications when firms compete on multiple channels
-
Zettelmeyer F., Expanding to the Internet: Pricing and communications when firms compete on multiple channels, Journal of Marketing, 38, 292-308, 2000.
-
(2000)
Journal of Marketing
, vol.38
, pp. 292-308
-
-
Zettelmeyer, F.1
|