Perceived effectiveness and business structure among advertising agencies: A case study of mobile advertising in south Korea

Journal of Media Business Studies

Volumn 7, Issue 2, 2010, Pages 2-20

  Kim, Mijung ^a   Heo, Jun ^b   Chan Olmsted, Sylvia M ^b  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

Advertising agencies; Business model; Mobile advertising; Mobile business; South Korea

Indexed keywords

EID: 85007883986     PISSN: 16522354     EISSN: None     Source Type: Journal    
DOI: 10.1080/16522354.2010.11073504     Document Type: Article

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