Mobile phones and mobile advertising: An Asian perspective

International Journal of Internet Marketing and Advertising

Volumn 3, Issue 2, 2006, Pages 177-192

  Li, Hairong ^a   Lee, Ki Young ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Asia; Mobile advertising; Mobile phone

Indexed keywords

EID: 33747367002     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2006.010298     Document Type: Article

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