Sounds spicy: Enhancing the evaluation of piquancy by means of a customised crossmodally congruent soundtrack

Food Quality and Preference

Volumn 58, Issue , 2017, Pages 1-9

  Keller, Steve ^b  

^a Janice)   (United Kingdom)

^b iV Audio Branding ^*  (United States)

Author keywords

Assimilation; Contrast; Crossmodal correspondences; Expectation disconfirmation; Spiciness

Indexed keywords

EID: 85007556271     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2016.12.014     Document Type: Article

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